“Simplicity is the ultimate sophistication.”

– Leonardo DaVinci

This mantra resonates as true today as it did in the fifteenth century. We code by it. We design by it. We live by it. Why does managing your social brand have to be so complicated? We don’t think it does. Every complex problem has a simple solution. All you need is context. We strive to give it to you. We’re changing the way social media is measured. Come along for the ride.



Chris Kraft

CEO • Founder

Chris is an accomplished media veteran and serial entrepreneur. Founder of Splash Media, the largest social media agency serving the middle markets in the US, Chris established himself as a pioneer in the social media marketing industry.


Tim Capper

Head • Strategic Relations

For the last 20 years Tim has been building digital products, games, platforms and businesses for himself and others. Some clients included Hasbro, Lucas Arts, Jim Henson, PBS, Mattel, Mary Kay and Marvel. He excels in aligning companies product, technical, and business teams.


Matt Velsor

VP • Broadcast Business Development

Matt has 25+ years experience in the media industry having held senior management positions at premier broadcast groups such as Belo and Nexstar Broadcasting. Matt made the transition to digital media working with Mark Cuban’s start-up company Broadcast.com, which led to a successful Business Development career with industry leading Internet firms Yahoo! and AOL, where he led complex partnership negotiations with Fortune 500 companies from across the broadcast and digital spectrum.


Josh Davis

Director of Customer Success

Josh is a devout journalism junkie who came to Share Rocket after spending the last five-plus years in at Dallas’ WFAA-TV. He brings expertise and experience from his work in the digital department and on the station’s social media accounts to assist our customers in getting the most from Share Rocket.


Charlie Thomas

Charlie has a long career of working with media companies, brands and agencies. His pedigree includes long stints at Time Warner and Yahoo, along with a successful consulting career. His digital career started at the dawn of the internet in 1995


Bob Michelson

Robert Michelson has over 24 years of senior leadership experience in technology-driven business-to-business companies. From January 2009 to December 2012, he was an operating partner with Sterling Partners, a $5 billion private equity firm, overseeing portfolio companies in the technology services, business services and education sectors.
Prior to Sterling Partners, he was CEO of Goliath Solutions, a technology and marketing services company providing data and data analytics to Fortune 500 companies, and a Division President of IXL, a digital technology solutions and consulting services company. Prior to that, he held a number of sales, marketing and senior leadership roles with technology and services companies and began his career with IBM as a systems engineer and marketing representative in 1978.
He received a B.S. degree in Marketing and Finance from Indiana University and sits on the boards of several education-focused non-profit companies.


Larry Webber

Larry Webber is an American entrepreneur and globally-known expert in public relations and marketing services. He is Chairman and Chief Executive Officer of Racepoint Global, an advanced marketing services agency.
In 1987, Weber started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in 1996, and in 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion enterprise that included public relations, research and analysis, and entertainment holdings and more than 12,000 employees.
Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), the world’s largest Internet marketing association, acts as Chair of the MITX Board of Directors and serves on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity.
Weber is the author of four books on business, marketing and leadership.


Diana Wilkin

Diana is a 20+ year media executive with C-suite experience at CBS and FOX overseeing affiliate relations. She has also held GM/VP positions with 6 network affiliated TV stations and was managing partner of a media consulting firm, advising investors and broadcast groups.


Seth Geiger

Dr. Seth Geiger directs the development of strategic research partnerships and oversees research innovation and product development at SmithGeiger, the leading market research and consulting firm in the broadcast media industry. He has consulted with clients across the broadcast, cable, satellite, syndicated television, telecom and internet industries, including: ABC, Comcast, Scripps, Hearst-Argyle, Raycom, BELO, NBC Universal, Warner Bros., Disney, Yahoo!, Google, eBay, YouTube, Sony Pictures, CBS Interactive, and Discovery Channel. Prior to forming SmithGeiger, Dr. Geiger served as Vice President of Professional and E-Commerce Services for BizRate.com, the leading supplier of e-commerce research and intelligence, and the largest B2C shopping marketplace on the web. Dr. Geiger set strategy, sales initiatives, and built research partnerships and oversaw the development of real-time, integrated web-based research reporting tools.
Dr. Geiger holds a Ph.D. and master’s degree in Communication Research from Stanford University and a bachelor’s degree in Anthropology from Cornell University.

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