Analysis, Pt. 2: Average Engagement of Facebook Post Types for Local Broadcasters

Last week, Share Rocket shared the results of a six-month analysis of Facebook data from local news stations and the journalists they employ. In that post, our goal was to assess the effectiveness of different Facebook post types at generating … Read More

Analysis: Facebook Engagement Trends for Local TV Broadcasters

Share Rocket recently completed an analysis of six months’ worth of Facebook data from all of the stations, sub-brand accounts, and journalists we track across the country. Our goal was to better understand Facebook engagements trends, as well as determine … Read More

Facebook Details How News Feed Works, Publishes Best Practices

Last week, Facebook gave publishers a rare peek behind the curtain. As part of the company’s Journalism Project initiative, the social media giant released News Feed Publisher Guidelines on Tuesday. The document provides a window into what Facebook values in … Read More

Salt Lake City station’s ‘Share Rocketeer’ award recognizes social media excellence

Share Rocket customers all aim to be at the top of their game on social media. That focus goes from the top down, from the managers creating strategies to the employees creating content. Why? Well for some, there’s good incentive … Read More

Sister Station Steps Up for Houston’s KHOU in Harvey Aftermath

A TV news operation is dependent on its signal. If, for whatever reason, the signal isn’t going out, then no amount of wishing and hoping is going to get it to the public. The nightmare scenario is losing your signal … Read More