Sister Station Steps Up for Houston’s KHOU in Harvey Aftermath

A TV news operation is dependent on its signal. If, for whatever reason, the signal isn’t going out, then no amount of wishing and hoping is going to get it to the public. The nightmare scenario is losing your signal … Read More

10 Reasons Every Brand Should Manage Social Like Broadcasters

These days, just about every organization has realized that connecting with their key audiences via social media presence is a necessity. It is where a brand and the important constituencies of the brand can engage directly and create deeper relationships. … Read More

Seven Steps for Journalists to Get Active on Social Media

As traditional TV audiences continue to decline, more and more people are moving towards streaming, mobile devices, and social media to get their news. If you work in the industry, that statement likely doesn’t come as much of a shock … Read More

WFAA-TV’s Outdoor Art Project Inspires Imitators in Dallas

It was 100 degrees in Dallas yesterday and that helped inspire Facebook Live posts at WFAA, the TEGNA-owned ABC affiliate in Dallas. It was a riff on the classic TV news cliché of frying an egg on the sidewalk on … Read More

Reviewing Facebook’s Branded Content Policies

Using Facebook to drive meaningful revenue has been a challenge for broadcasters and other content producers since they joined the platform. Today, there are more options than ever on Facebook to partner with advertisers or brands, but we’ve heard from … Read More