Seven Steps for Journalists to Get Active on Social Media

As traditional TV audiences continue to decline, more and more people are moving towards streaming, mobile devices, and social media to get their news. If you work in the industry, that statement likely doesn’t come as much of a shock … Read More

WFAA-TV’s Outdoor Art Project Inspires Imitators in Dallas

It was 100 degrees in Dallas yesterday and that helped inspire Facebook Live posts at WFAA, the TEGNA-owned ABC affiliate in Dallas. It was a riff on the classic TV news cliché of frying an egg on the sidewalk on … Read More

Reviewing Facebook’s Branded Content Policies

Using Facebook to drive meaningful revenue has been a challenge for broadcasters and other content producers since they joined the platform. Today, there are more options than ever on Facebook to partner with advertisers or brands, but we’ve heard from … Read More

In Markets Big and Small, Facebook is the Cornerstone of Social Strategy

In markets both big and small, tweets still made up the majority of social media posts for local broadcasters in the fourth quarter of 2016 despite Facebook’s huge advantages in both audience size and ability to drive engagement on social … Read More

Five types of Facebook Live posts that aren’t animals or “Reactions” polls

Giraffes and “Reactions” polls have taken over Facebook Live. With a medium that appeared to have limitless possibilities when it took over the social media world about a year ago, it’s hard not to be a little disappointed when scrolling … Read More