Five types of Facebook Live posts that aren’t animals or “Reactions” polls
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Five types of Facebook Live posts that aren’t animals or “Reactions” polls

2 days ago 0 0 93

Giraffes and “Reactions” polls have taken over Facebook Live. With a medium that appeared to have limitless possibilities when it took over the social media world about a year ago, it’s hard not to be a little disappointed when scrolling around on Facebook’s awesome live video map to only see

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Share Rocket

Best Practices for Improvement on Share Rocket

3 weeks ago 0 0 118

If you’ve seen Share Rocket’s rankings of local TV news talent while scrolling through your Facebook News Feed or Twitter timeline, you might be wondering: “How do you come up with these rankings?” It’s usually the first question we hear from talent across the country, followed quickly by, “Why am

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Share Rocket Stations Dominate Their Markets in 2015

1 year ago 0 0 1160

 

We often get asked about what makes Share Rocket different from the other analytics platforms in the market that measure social performance. We always reply with the same answer. Share Rocket actually influences and changes behavior. That behavior change typically equates to improved social results across the board. There are a lot of reasons why the Share Rocket platform effects that change, but we won’t go into that in this post. We’ll let the numbers speak for themselves.

We looked back at 2015 and analyzed the television markets we track and our customer’s performance against their non-Share Rocket counterparts. The results, even to us, are astounding.

Share Rocket stations beat their competitors handily in every social KPI.

 

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SHARE

By the end of 2015 Share Rocket clients more than doubled (131%) the social SHARE in their markets than the average station not using Share Rocket.
The Average SHARE for Share Rocket client across all markets is 31.35, while the average SHARE for non-clients is 13.55. Our clients also saw their SHARE increase significantly in 2015 (+27.4%) while SHARE for those stations not using Share Rocket retracted by -13% over the same period.

 

SEI

Share Rocket clients have better Social Equity Index (SEI) performance scores. The average SEI score for Share Rocket clients is 75.58, while stations not using Share Rocket average 34.59. Share Rocket stations perform 118% better in the index than non-customers. SEI scores for Share Rocket clients improved over the year as well. The average Share Rocket customer saw their station SEI score improve more than 27%. Interestingly, the average SEI score for non-customers dropped -18%.

 

AUDIENCE

Share Rocket clients grew their Audiences 17% larger than stations not using the service.  This isn’t surprising as the Engagement numbers for Share Rocket clients were up over +80% (See below).  Put another way, Engagement=Growth.

 

VOICE

Share Rocket stations were able to motivate their journalists and on-air talent to get much more engaged in social in 2015. This equated to a 99% increase in content published in social channels for client stations. Non-Client stations saw an increase of +16.7% over the same period.  The majority of this increase in publishing came from on-air talent posting more frequently and consistently.

 

ENGAGEMENT

Share Rocket stations improved Engagement over 81% in 2015, compared to an increase of just +12.5% for non-customers. Digging deeper into the data, we see that Share Rocket stations improved in two key areas. Engagement to Audience and Engagement Per Post. Share Rocket customers ended the year with market leading Engagement to Audience ratios of over +124%, while non-clients saw E/A ratios of +81.4%. Engagement per Post metrics also led the rest of the market. Share Rocket customers saw an average of 128 Engagements per post while non customer stations saw just 86.4 Engagements per Post.

It’s interesting to see a year’s worth of performance data through the lens of customers and non-customers. The data just supports what we see every day and know to be true. You can manage something much better when you can measure it better. Our clients use our dashboards, social overnights and newsroom views to motivate and inspire their teams to perform better.   The data proves they not only rose to the occasion, they knocked it out of the park in 2015.

Facebook Delivers 9X More Engagement in Local TV

1 year ago 0 0 1584

Fortune.com’s recent article about Facebook overtaking Google as the number one traffic source for news publishers has inspired us to share some of our insights to highlight just how important Facebook is to local broadcasters. Facebook is obviously a key player in any social strategy, but just how important and how to best utilize it

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social tv ratings share rocket dallas

A photo is worth a thousand retweets and the top spot in the daily Social TV Ratings in Dallas

2 years ago 0 0 1493

A dense fog bank rolled through Dallas early on Dec. 9, forcing Dallas/Fort Worth International Airport to canceled as many 50 flights and traffic was snarled for hours. Post by FOX 4 News. Post by WFAA-TV. Basically, the city was at a standstill. The Dallas social scene became a sprint

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