In Markets Big and Small, Facebook is the Cornerstone of Social Strategy

In markets both big and small, tweets still made up the majority of social media posts for local broadcasters in the fourth quarter of 2016 despite Facebook’s huge advantages in both audience size and ability to drive engagement on social … Read More

Five types of Facebook Live posts that aren’t animals or “Reactions” polls

Giraffes and “Reactions” polls have taken over Facebook Live. With a medium that appeared to have limitless possibilities when it took over the social media world about a year ago, it’s hard not to be a little disappointed when scrolling … Read More

Meteorology Interviews by Share Rocket

Speaking with the Standouts: Top Meteorologists Face Always-on Pressure of Social Media World

Social media has changed the way broadcasters do business, particularly when it comes to weather. Meteorologists are now asked to do more than ever to keep viewers safe and up to date. Reaching people on their mobile devices and on … Read More

Share Rocket

Best Practices for Improvement on Share Rocket

If you’ve seen Share Rocket’s rankings of local TV news talent while scrolling through your Facebook News Feed or Twitter timeline, you might be wondering: “How do you come up with these rankings?” It’s usually the first question we hear … Read More

sub-brand

When should a broadcaster launch a sub-brand social media page?

Share Rocket tracks and ranks thousands of social media profiles every day for news broadcasters, and the large majority fall into two categories: main station pages and pages for the individual talents who work for that station. But there is … Read More