Meteorology Interviews by Share Rocket

Speaking with the Standouts: Top Meteorologists Face Always-on Pressure of Social Media World

Social media has changed the way broadcasters do business, particularly when it comes to weather. Meteorologists are now asked to do more than ever to keep viewers safe and up to date. Reaching people on their mobile devices and on … Read More

Share Rocket

Best Practices for Improvement on Share Rocket

If you’ve seen Share Rocket’s rankings of local TV news talent while scrolling through your Facebook News Feed or Twitter timeline, you might be wondering: “How do you come up with these rankings?” It’s usually the first question we hear … Read More

sub-brand

When should a broadcaster launch a sub-brand social media page?

Share Rocket tracks and ranks thousands of social media profiles every day for news broadcasters, and the large majority fall into two categories: main station pages and pages for the individual talents who work for that station. But there is … Read More

social standouts

Speaking with the Standouts: Top Social Performers Share Their Point of View

At Share Rocket, we’re often asked how users can improve their scores and what our best practices are on social media. While we do have some suggestions, the truth is, there is no single, universal approach. Finding your voice on … Read More

Share Rocket Stations Dominate Their Markets in 2015

  We often get asked about what makes Share Rocket different from the other analytics platforms in the market that measure social performance. We always reply with the same answer. Share Rocket actually influences and changes behavior. That behavior change … Read More