From disrupter to distribution channel: Changes local broadcasters want on social media

The meteoric rise of social media has brought tremendous changes to the American media landscape over the last decade for national and local broadcasters. But what do these changes mean for the people behind the cameras? In Part One of … Read More

From disrupter to distribution channel: Social media’s influence grows as local TV adapts

The meteoric rise of social media has brought tremendous change to the American media landscape over the last decade. Many viewers are consuming more media than ever through their mobile devices and on social networks. According to the Reuters Institute … Read More

Share Rocket Stations Dominate Their Markets in 2015

  We often get asked about what makes Share Rocket different from the other analytics platforms in the market that measure social performance. We always reply with the same answer. Share Rocket actually influences and changes behavior. That behavior change … Read More

social tv ratings

The perfect social media KPI: “whole is greater than the parts”

We’re often asked to describe how we determine our Social Share and Social Equity Index scores that drive our Social TV Ratings platform. The answer is surprisingly simple. It’s best described by a genius with superior wordsmithing skills: “The whole is greater than the … Read More

social tv ratings

Are you in the pole position or pit row in the social media race? Share Rocket brings you clarity.

Are you winning in social? It’s a simple question, but one few brands can answer convincingly. Your social media managers might try. They will provide spreadsheets of metrics like fan count, likes, shares, PTAT, replies, mentions, etc. That data can tell … Read More