New Study Showcases Need for New Engagement Currency

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: … Read More

Share Rocket and BIA/Kelsey Announce Partnership to Deliver Local TV Station Social Media Ratings Data

Share Rocket data will be delivered via BIA/Kelsey’s broadcast products; the firms are co-publishing the paper, “Local TV Station Roadmap for Monetizing Social Media,” to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4, … Read More

Meteorology Interviews by Share Rocket

Speaking with the Standouts: Top Meteorologists Face Always-on Pressure of Social Media World

Social media has changed the way broadcasters do business, particularly when it comes to weather. Meteorologists are now asked to do more than ever to keep viewers safe and up to date. Reaching people on their mobile devices and on … Read More

social standouts

Speaking with the Standouts: Top Social Performers Share Their Point of View

At Share Rocket, we’re often asked how users can improve their scores and what our best practices are on social media. While we do have some suggestions, the truth is, there is no single, universal approach. Finding your voice on … Read More

Which city’s local TV news won Super Bowl Sunday on social?

While the New England Patriots would not be stopped in their comeback on Sunday over the Falcons, Atlanta local news stations won the day over Boston – at least in engagement per post. With Boston as DMA No. 9 and … Read More