Instagram’s Branded Content Policy Follows Facebook’s Lead

Instagram has long been the Wild West when it comes to social media advertising, with sponsors giving “creators” (what Instagram describes as celebrities, influencers, public figures, and publishers) high-dollar deals to shill for their products. The trouble is, not everyone … Read More

Share Rocket’s Top 10 DMA First Quarter Social Review: #1-5

This week, we’re taking a look back at the first quarter of 2017 in the top 10 markets across the country to track the performance of the top local broadcasters and their talent so far this year. From President Trump’s … Read More

New Study Showcases Need for New Engagement Currency

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: … Read More

Share Rocket and BIA/Kelsey Announce Partnership to Deliver Local TV Station Social Media Ratings Data

Share Rocket data will be delivered via BIA/Kelsey’s broadcast products; the firms are co-publishing the paper, “Local TV Station Roadmap for Monetizing Social Media,” to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4, … Read More

Meteorology Interviews by Share Rocket

Speaking with the Standouts: Top Meteorologists Face Always-on Pressure of Social Media World

Social media has changed the way broadcasters do business, particularly when it comes to weather. Meteorologists are now asked to do more than ever to keep viewers safe and up to date. Reaching people on their mobile devices and on … Read More