Agency Execs Favor Social Media, Video for Their Clients

A new report on “What Local Ad Agencies Are Thinking” from Borrell suggests that Facebook video – and Share Rocket — is in the sweet spot. The report finds that social media advertising and streaming video advertising are where most … Read More

Facebook Details How News Feed Works, Publishes Best Practices

Last week, Facebook gave publishers a rare peek behind the curtain. As part of the company’s Journalism Project initiative, the social media giant released News Feed Publisher Guidelines on Tuesday. The document provides a window into what Facebook values in … Read More

Instagram’s Branded Content Policy Follows Facebook’s Lead

Instagram has long been the Wild West when it comes to social media advertising, with sponsors giving “creators” (what Instagram describes as celebrities, influencers, public figures, and publishers) high-dollar deals to shill for their products. The trouble is, not everyone … Read More

Share Rocket’s Top 10 DMA First Quarter Social Review: #1-5

This week, we’re taking a look back at the first quarter of 2017 in the top 10 markets across the country to track the performance of the top local broadcasters and their talent so far this year. From President Trump’s … Read More

New Study Showcases Need for New Engagement Currency

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: … Read More