Speaking with the Standouts: Top Meteorologist in a Social Media World
Meteorology Interviews by Share Rocket

Speaking with the Standouts: Top Meteorologist in a Social Media World

1 week ago 0 0 372

Social media has changed the way broadcasters do business, particularly when it comes to weather. Meteorologists are now asked to do more than ever to keep viewers safe and up to date. Reaching people on their mobile devices and on social media is critical to the effort, and those that

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Speaking with the Standouts: Top Social Performers Share Their Point of View

4 weeks ago 0 0 603

At Share Rocket, we’re often asked how users can improve their scores and what our best practices are on social media. While we do have some suggestions, the truth is, there is no single, universal approach. Finding your voice on social takes time and trial and error and each person’s

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Graphic by Megan Sullivan

Which city’s local TV news won Super Bowl Sunday on social?

1 month ago 0 0 435

While the New England Patriots would not be stopped in their comeback on Sunday over the Falcons, Atlanta local news stations won the day over Boston – at least in engagement per post. With Boston as DMA No. 9 and Atlanta as DMA No. 10, the Super Bowl made for

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New study confirms correlation between Share Rocket Social TV and Rentrak local TV ratings

1 year ago 0 0 2574

A new study from Smith Geiger, one of the nation’s premier broadcast television research firms, suggests a very strong relationship between social engagement and local broadcast ratings, and that Share Rocket’s social media ratings platform accurately and contextually measures that impact. The study, in partnership with Rentrak, an industry leader

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Obama’s executive order on immigration generates low engagement across US

2 years ago 0 0 1088

President Barack Obama announced a sweeping executive order on Nov. 20 in an effort to reform immigration laws, and Republican lawmakers quickly condemned the President for overreaching and vowed to fight the action. Post by Fox Chicago News. Post by ABC15 Arizona. President Obama tonight announced the most sweeping executive action on

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