KPHO Meteorologist’s Viral Post Changes the Game in Phoenix Market

  With baseball season here again, the crack of bats connecting with pitches is in the air across the country. While the best players keep their batting average up with singles and doubles, when a pitch gets hung out over … Read More

monetize

Why the Time is Right for Share Rocket MONETIZE

It takes hard work to maintain a broadcaster or publisher’s social media presence. If you want to be successful, it’s a round-the-clock job that requires multitasking and attention to detail at all times, whether penning posts, broadcasting a bevy of … Read More

New Study Showcases Need for New Engagement Currency

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: … Read More

In Markets Big and Small, Facebook is the Cornerstone of Social Strategy

In markets both big and small, tweets still made up the majority of social media posts for local broadcasters in the fourth quarter of 2016 despite Facebook’s huge advantages in both audience size and ability to drive engagement on social … Read More

Share Rocket and BIA/Kelsey Announce Partnership to Deliver Local TV Station Social Media Ratings Data

Share Rocket data will be delivered via BIA/Kelsey’s broadcast products; the firms are co-publishing the paper, “Local TV Station Roadmap for Monetizing Social Media,” to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4, … Read More