When should a broadcaster launch a sub-brand social media page?
sub-brand

When should a broadcaster launch a sub-brand social media page?

3 weeks ago 0 0 283

Share Rocket tracks and ranks thousands of social media profiles every day for news broadcasters, and the large majority fall into two categories: main station pages and pages for the individual talents who work for that station. But there is a third type that not enough stations take advantage of

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Graphics by Megan Sullivan

Share Rocket’s 2016 Social Standouts: Stations

1 month ago 0 0 2317

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top performers on social media in the United States, until now. In

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Graphics by Megan Sullivan

Share Rocket’s 2016 Social Standouts: Meteorologists

1 month ago 0 3 1872

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top performers on social media in the United States, until now. In

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Graphics by Megan Sullivan

Share Rocket’s 2016 Social Standouts: Anchors & Reporters

1 month ago 0 2 1886

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top performers on social media in the United States, until now. In

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Graphic by Megan Sullivan

Share Rocket’s 2016 Social Standouts: Methodology

1 month ago 0 0 351

Share Rocket is a social media ratings company with a software platform that was developed to give broadcasters a way to measure their real-time performance in social media. We track and gauge performance on Facebook, Twitter, and Instagram in much the same way broadcasters do on-air – with ratings-based metrics.

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