In Markets Big and Small, Facebook is the Cornerstone of Social Strategy

In markets both big and small, tweets still made up the majority of social media posts for local broadcasters in the fourth quarter of 2016 despite Facebook’s huge advantages in both audience size and ability to drive engagement on social … Read More

Share Rocket and BIA/Kelsey Announce Partnership to Deliver Local TV Station Social Media Ratings Data

Share Rocket data will be delivered via BIA/Kelsey’s broadcast products; the firms are co-publishing the paper, “Local TV Station Roadmap for Monetizing Social Media,” to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4, … Read More

sub-brand

When should a broadcaster launch a sub-brand social media page?

Share Rocket tracks and ranks thousands of social media profiles every day for news broadcasters, and the large majority fall into two categories: main station pages and pages for the individual talents who work for that station. But there is … Read More

Share Rocket’s 2016 Social Standouts: Stations

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More

Share Rocket’s 2016 Social Standouts: Meteorologists

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More