KABC boasts one of the largest audiences in local news, rules Los Angeles Social Ratings
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KABC boasts one of the largest audiences in local news, rules Los Angeles Social Ratings

2 years ago 0 0 14034

At the risk of repeating ourselves … The TV Social Ratings™ race in Los Angeles actually isn’t much of a race.

ABC’s KABC captured a 47 Social Share™ in Los Angeles from Oct. 13 – Oct. 19, generating more than 1.1 million engagements across Facebook and Twitter. That’s more than every other top station in Los Angeles combined (888,623).

It seems ABC’s O&Os have this social media thing figured out. WABC is #1 in New York (44 Social Share™), WLS is #1 in Chicago (44 Social Share™), and WPVI is #1 in Philadelphia (43 Social Share™).

KABC and it’s talent have built an audience of more than 2 million fans and followers across Facebook and Twitter. And while KTLA (1.9 million), KNBC (1.3 million), KTTV (1.1 million) and Univision (1 million) have built sizeable audiences, KABC still dominates the market in engagement. Over the past 90 days KABC’s has generated more than 8 million engagements, accounting for 43% of all engagement among the LA broadcast market (19 million).

Social Ratings for the week of Oct. 13 – Oct. 19, 2014

Rk
Station
Share
SEI
Audience
Voice
Engagement
E Δ
17 ABC47.38982,044,2494,7281,124,467-30.23%
2KTLA22.82711,924,8552,826458,093-59.15%
311 FOX10.92361,141,0351,508197,536-5.38%
44 NBC8.46281,300,1251,516107,7594.40%
534 Univision6.22191,048,68591491,575-20.07%
62 CBS4.1916564,8231,03733,660-18.02%

Top individuals

Rk
Talent
Station
SEI
Share
Audience
Voice
Eng.
E Δ
1Rob Fukuzaki7 ABC791.292,0365052,57929.21%
2Alysha Del Valle7 ABC831.0010,2283733,00714.47%
3Jovana Lara7 ABC670.681,97527653710.95%
4Marc Cota-Robles7 ABC770.536,7061931,8960.21%
5Araksya Karapetyan11 FOX790.4324,2731392,339-14.85%

Social Equity Index™ (SEI™): Measures social equity you have built over time and performance — relative peers. Social Share™: Measures a brand’s raw share of the total audience, voice and engagement in a defined market. Audience: Combined fans and followers (Facebook, Twitter) for all profiles. Voice: Outbound posting and commenting activity. Engagements: Total likes, shares, comments, mentions, replies, retweets and favorites for the brand.

KABC’s Alysha Del Valle continues to be among the best in the market, boasting an 83 SEI™, and turned in another good week earning a solid 1.0 Social Share™, finishing second among local individuals in the market and generated more than 3,000 engagements.

The surprise leader this week is KABC’s Rob Fukuzaki who pulled a 1.29 Social Share™ and a 79 SEI™. The surprise here is that he is active mostly on Twitter. Here’s a look at his report card for the week:

Fukuzaki

Top content, best practices

Last week, KABC owned most engaging post six out of seven days. Our system sends an overnight report that includes the top 5 most engaging posts in the market each day. Of those top 35 spots last week, KABC owned 29. KTLA was the only other station to to crack the top 5. Engagement overall was down a bit from last week, but the market still ranks highest in the nation.

KTLA’s pitbull post earns top spot Oct. 14

KTLA might not have KABC’s consistency and depth in driving engagement, but they’re still a formidable social force in LA. This post about a pitbull that was attacked and required more than 1,000 stitches generated more than 84,000 likes, 76,000 shares and more than 51,000 comments.

Beyond the subject matter (everyone loves dogs), the power of this post lies in the use of surprising imagery and the story telling.
These images depicting a battered and shellshocked pitbull are in contrast to the aggressive archetype of pitbulls. The images are moving and beg for interaction. The use of quotes in the post is a nice touch as well. And the indirect quote that led the post is gripping: “It looks as if they attempted to cut off the dog’s head.”

This post hits almost all of our checklist:

Tells an urgent, compelling, inspirational or funny story?
Appeal to emotion?
Use a photo?
Ask for engagement?

Well done, folks.

Each week Share Rocket highlights the top performing stations and individuals across the nation’s top TV markets, sharing insights and best practices that are helping the nation’s best social journalists connect with their audience. Next week: Chicago.

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