A new study from Smith Geiger, one of the nation’s premier broadcast television research firms, suggests a very strong relationship between social engagement and local broadcast ratings, and that Share Rocket’s social media ratings platform accurately and contextually measures that impact.
The study, in partnership with Rentrak, an industry leader in TV audience measurement identified a “push and pull” relationship between TV audiences and social media activity throughout the day, and that Share Rocket’s Social media data correlates very strongly with Rentrak TV Ratings.
The use of social media by local TV broadcasters has increased dramatically, becoming a key component of a broadcaster’s marketing initiatives.
Share Rocket measures all social media activity in a defined market. A key element of the platform’s methodology focuses on measuring a station’s entire owned social footprint by collecting and analyzing data for the station’s primary brand, all active sub-brands such as weather, sports, traffic, etc., as well as all active on-air talent, who are actively promoting the station via popular social platforms. Collecting data for every station in a defined market utilizing this methodology, provides researchers new and unique insights to benchmark and analyze the impact of social media in a local TV market.