Tribune, Fox, Capitol invest $5 million in Share Rocket

One of the highest compliments a start-up can receive is an investment from its customers. It shows a trust and belief in where the start-up stands today and where it’s going from the people who know it best. That’s why … Read More

Facebook users still flocking to local TV news pages

Recently, we took a look at a recent Pew study focused on social media trends that confirmed Facebook as the fastest-growing of the three major social networks tracked by Share Rocket.  Pew’s data on the broader marketplace aligns with Share … Read More

How Important Is Facebook To America’s Newsrooms? New Study Puts It In Perspective

If you’ve ever wondered why Facebook is of paramount importance to newsrooms, a recent Pew research study underlines why: Facebook allows stations access to their audiences in numbers that used to only be possible through a television. Pew’s study found … Read More

Instagram Is The Clear #2 Social Platform For Local News Engagement

News organizations of all sizes and audiences generally agree that the top platform to connect with an audience and drive engagement with those audiences is on Facebook. There have been ebbs and flows in how much traffic and reach Facebook … Read More

Don’t Worry, Publishers: Facebook Newsfeed Algorithm Changes Haven’t Impacted Local TV News Brands

As Facebook has evolved from a college networking website to an all-encompassing engagement tool with more than a billion daily users, one of the biggest shifts was how news publishers began to see the platform as a place to reach … Read More