Every Wednesday, Share Rocket takes a look at one of the top 20 markets in the country and analyzes the last 30 days of data from Facebook, Twitter, and Instagram in that market. If you’d like to know more about Share Rocket’s social media ratings and data, you can contact us at this link to ask questions or arrange a demo of our software.
Overall: WNYW (Fox O&O) held firmly on to first place overall in the New York market over the last 30 days, raising their overall Share slightly to 39.5. WABC (ABC O&O) was second with a 30.7 overall Share. WPIX (Tribune-owned CW affiliate) was third with a 12.8 overall Share. WABC was the No. 1 station in the market on Twitter and Instagram, but WNYW was No. 1 on Facebook with a 42.3 Share as a group on that platform.
Some additional observations from our data:
WPIX had a particularly good month overall, increasing their Share by +21.7%, their Audience by +7.8%, and their total Engagement by +17.8% compared to the 30 days prior.
As a group on Facebook, WNYW garnered nearly 3.5 million total Engagements on the platform over the last 30 days. WNYW’s main station Facebook Page averaged a fantastic 2,232 Engagements per post and was responsible for about 87% of all of total Engagement generated by all the station accounts (including main brand, sub-brands, and talent) across all platforms in the last 30 days.
The WPIX Archives sub-brand Page was the top performing non-main-brand Page on Facebook with a 1.0 Share and generated just shy of 80,000 Engagements (an increase of +88.7% compared to the 30 days prior). WABC’s Michelle Charlesworth was the top individual in the market on Facebook with a 0.81 Share on the platform.
WABC was No. 1 on Twitter with a 40.3 Share on the platform as a group, followed by WNBC (NBC O&O) with a 21.0 Share. The WABC main station account was the top Twitter account overall in the New York market, accounting for a 21.0 Share by itself. The top individual on Twitter was WPIX’s Myles Miller, thanks primarily to this tweet (link) of the weapons found when former NBA player Sebastian Telfair was arrested in Brooklyn. That tweet alone generated about 19,000 Engagements and Miller had a 7.1 Share of the market on Twitter in the last 30 days.
On Instagram, WABC was also first with a 37.6 Share as a group. Just like on Twitter, WABC’s main station Instagram account was the No. 1 overall in the market, responsible for a 20.4 Share on the platform. WNYW was a close second on Instagram with a 30.1 Share as a group and that station’s main Instagram account had a 20.3 Share on its own. WABC and WNYW’s main station accounts both generated more than a quarter-million Engagements over the last 30 days. WNYW’s station account averaged 1,398 Engagements per post during that time.
WABC’s top talent made a big impact on Instagram. Sports anchor Laura Behnke had a 5.9 Share on the platform and meteorologist Amy Freeze had a 5.0 Share. No other individual in the market had a Share greater than 3.0. Combined, the two generated more than 150,000 Share in the last 30 days.
Overall, Freeze was the No. 1 individual in the market on social with a 1.07 Share overall, followed by her WABC coworkers Charlesworth (0.95 Share) and Behnke (0.85 Share). Each generated more than 80,000 Engagements across all platforms in the last 30 days.
Of the top 10 individuals overall in the market, WABC had six, and both WNYW and WPIX had two apiece.