Obama’s executive order on immigration generates low engagement across US
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Obama’s executive order on immigration generates low engagement across US

2 years ago 0 0 941

President Barack Obama announced a sweeping executive order on Nov. 20 in an effort to reform immigration laws, and Republican lawmakers quickly condemned the President for overreaching and vowed to fight the action.

President Obama tonight announced the most sweeping executive action on immigration in three decades, providing relief for an estimated 4.1 million undocumented parents of U.S. citizens and about 300,000 undocumented immigrants who came to the U.S. illegally as children.

“I know some of the critics of this action call it amnesty. Well, it’s not,” the president said from the Cross Hall entrance to the East Room of the White House. “Amnesty is the immigration system we have today — millions of people who live here without paying their taxes or playing by the rules, while politicians use the issue to scare people and whip up votes at election time. – ABC news

It’s clearly one of the biggest political stories of the year. But it was met with relatively mild levels of social reaction on Facebook.

The executive order earned a place among the top 5 socials stories in only 12 of the nation’s top 20 DMAs, as measured by Share Rocket’s Social TV Ratings™ platform. It was the most engaging story in only five markets (Boston, Washington DC, Chicago, Miami and Phoenix). The story generated big engagement in Phoenix, where controversial sheriff Joe Arpaio promised to sue. This ABC15 post generated more than 12,000 engagements. The story also generated big engagement in Miami and Chicago, where the story generated more 25,000 engagements.

But the story was strangely missing from the top 5 posts in New York, San Francisco, Philadelphia, Orlando, Detroit, Cleveland and Tampa. And it reached only #5 in Los Angeles, generating 6,500 engagements.

Overall, the story generated more than 150,000 engagements for broadcasters across the top 20 DMAs in the US.

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