If you’d like to see our ratings for the top five markets in the fourth quarter of 2017, click here. Check this blog next week to see the first quarter rankings in markets #6-10.

Note: The rankings for individuals in this post are based on current station talent. Those that have moved to other stations or markets have since been migrated to their new employers within Share Rocket’s system.

DMA #1 – New York City

The overall station rankings in New York City saw their first quarter-to-quarter change in at least a year in the first quarter of 2018 as WCBS climbed from fifth to fourth, moving WNBC down one position. The CBS station saw a +37.4% increase in overall Engagement compared to the fourth quarter of 2017, which helped them to a +33.4% increase in overall SHARE. Overall, the market saw a small decline in Engagement compared to the last quarter, with four stations observing declines in Engagement and three observing increases. WNYW remained the No. 1 overall station in the market and was only station in the market with a SHARE greater than 30.0.

WNYW led the market with a 36.1 overall SHARE and generated more than 8.9 million Engagements as a group in the year’s first quarter. The station was No. 1 in the market on Facebook by nearly 11 SHARE points, and second in the market on Instagram. On Facebook, the main WNYW Page was once again a powerhouse, accounting for nearly 96% of the station’s group SHARE on the platform. The 6.8 million Engagements generated by WNYW’s main Page was about 2.8 million more than any other Page in the market generated. On Instagram, WNYW had a 36.5 group SHARE and generated about 1.76 million Engagements. The main WNYW Instagram account was the top account on the platform in the market with a 22.36 SHARE and generated more than 1.1 million Engagements. As a group, WNYW also has the largest Instagram Audience of any station with more than 355,000 followers. The station’s top individual on social media was anchor Rosanna Scotto, who was the No. 2 individual in the market on Instagram, where she generated about 187,000 Engagements.

WABC was second in New York City with a 29.7 overall SHARE and the station moved from second into first as a group on Instagram over the last 90 days. WABC was also first as a group on Twitter and was second on Facebook. On Facebook, the station’s main Page was the No. 2 account in the market and generated more than 4 million Engagements on its own. WABC also received a big lift on that platform from individual performances. The station swept the top five individuals on Facebook, thanks to Bill Evans, Bill Ritter, Michelle Charlesworth, Lee Goldberg, and Amy Freeze. Those five individuals combined to generate nearly 525,000 Engagements on Facebook in Q1. On Twitter, WABC had a 40.5 SHARE as a group, giving the station a lead of nearly 17 SHARE points over the next highest-performing station. The main WABC Twitter account has the largest Audience of any account in the market with nearly 647,000 followers, and it was the top account in the market with an 18.94 SHARE by itself. On-air talent also had a big impact for WABC on Twitter, where they claimed five of the top six spots among individuals. On Instagram, WABC had a 37.0 SHARE as a group and generated more than 1.8 million Engagements (which was a +9.5% increase from the previous quarter). Meteorologist Amy Freeze was the top individual on Instagram, generating more than 150,000 Engagements more on the platform than the next individual in the rankings.

WPIX was third in the New York City market in Q1 with a 13.5 overall SHARE. The station was third as a group on Facebook and Instagram, and moved from fourth to third on Twitter in the last 90 days. On Facebook, the main WPIX Page generated more than 2.1 million Engagements and the WPIX Archives Page was the top sub-brand in the market and averaged about 1,400 engagements per post. On Instagram, the station generated more than 498,000 Engagements as a group, which was a +16.1% increase from Q4 2017. The station’s top individual on social media was anchor Tamsen Fadal, who generated about 115,000 total Engagements.

WCBS moved from fifth among groups to fourth in Q1 thanks to a +37.4% increase in total Engagement. That improvement primarily came from the station’s main Facebook Page, which saw a +49% increase in Engagement from quarter to quarter along with a +5.5% increase in its Audience.WABC’s Amy Freeze was the top individual on social media in NYC for the second-consecutive quarter in Q1 2018 after she generated more than 450,000 total Engagements in the 90-day period. Freeze averaged 1,550 Engagements per post on Instagram, her strongest platform, but she was among the top five individuals on all three platforms Share Rocket tracks. WABC anchor/reporter Michelle Charlesworth was second among individuals after she finished third in the last quarter. Charlesworth generated +16.6% more total Engagement in Q1 than in Q4 2017, which led to a +17.5% increase in overall SHARE. WNYW’s Rosanna Scotto generated about 256,000 total Engagements in the quarter, and 73% of that came from her Instagram account. WABC reporter Toni Yates had a very big first quarter to come in at fourth among individuals. Yates increased her total Engagement by +91.8% from quarter to quarter, her overall SHARE by +92.6%, and her total Audience by +8.5%. WABC meteorologist Lee Goldberg was second among individuals on Twitter and fourth on Facebook, and generated about 176,000 total Engagements (a +40.3% increase from Q4).

DMA #2 – Los Angeles

The stations Share Rocket tracks in Los Angeles remained in the same order at the end of the first quarter that they were in at the end of 2017. Overall, the market saw a significant decline in Engagement from quarter to quarter with five stations observing decreases (and four of those seeing double-digit decreases) while two stations saw small increases in Engagement. The bottom four stations in the market all saw increases in overall SHARE from Q4 2017 to Q1 2018.

KABC topped the Los Angeles market with a 35.6 overall SHARE in the first quarter and generated nearly 13.2 million total Engagements in the last 90 days. KABC was No. 1 among stations on Facebook, Twitter, and Instagram with a SHARE of at least 30.0 on all three platforms. Nearly 92% of the total Engagement generated by the station as a group came from the main KABC accounts, and the average post by KABC (regardless of platform) averaged more than 1,180 Engagements per post. The station’s strongest platform was Twitter, where KABC had a 39.6 SHARE as a group and the primary station account generated more than 846,000 Engagements (no other single account generated more than 400,000). On Facebook, the main KABC Page generated more than 9.3 million Engagements in the last 90 days. The KABC account was also dominant on Instagram, where it generated more than 1.9 million Engagements (no other account had more than 725,000) and averaged about 2,450 Engagements per post. The station’s top individual was anchor/reporter John Gregory, who was third among individuals on Facebook after generating about 124,000 Engagements.

KTTV was second among stations with a 21.1 overall SHARE, thanks, in part, to the station’s efforts on Instagram. About 69% of the station’s total Engagement came from Facebook, while about 28% came from Instagram and the remaining 4% came from Twitter. KTTV had a 28.3 SHARE as a group on Instagram and generated just shy of 2.1 million Engagements on the platform (a +15.7% increase from the previous quarter). KTTV was second in the market among stations on Instagram, and third on both Facebook and Twitter. KTTV got a big helping hand from anchor/reporter Araksya Karapetyan and weather anchor Maria Quiban, who were the top two individuals in the market on social media. Karapetyan generated more than 910,000 total Engagements on social media in Q1 and Quiban added another 605,000+, and the pair were the only individuals in Los Angeles with an overall SHARE greater than 1.0. Quiban more than doubled her SHARE score from the previous quarter.

KTLA finished third in the market with a 19.9 overall SHARE and has the largest Audience of any station in Los Angeles with nearly 5.5 million combined followers as a group. KTLA moved from third to second among stations on Facebook in the last 90 days, was also second on Twitter, and was third on Instagram. As a group, KTLA generated more than 5.1 million Engagements on Facebook, a figure that was buoyed by their morning show sub-brand, KTLA 5 Morning News. It was the top sub-brand in the market and added 4.29 to the station’s SHARE on Facebook and more than 1 million Engagements. The station’s strongest platform (in terms of SHARE) was Twitter, where KTLA had a 22.3 group SHARE. Much of that performance came from the main KTLA account, which increased its SHARE on Twitter by +69.7% from Q4 to Q1.

KNBC was one of the two stations in the market to see an increase in total Engagement from quarter to quarter, which helped the station to improve its overall SHARE to 11.4 (a +26% increase from Q4 2017). Most of that improvement came from the station’s primary Facebook Page, which increased its Engagement by +15.4% over the last quarter compared to the quarter prior. KNBC also had the No. 5 individual in the market in traffic anchor Alysha Del Valle, who generated about 249,000 Engagements.Araksya Karapetyan remained the top individual in the market in Q1 2018, as she was in every quarter of 2017. From Q4 to Q1, she increased her overall SHARE +17.5%. She was the No. 1 individual in the market on both Facebook and Instagram. On Instagram, Karapetyan generated about 706,000 Engagements and averaged more than 2,100 Engagements per post. KTTV’s Maria Quiban was an all-around strong performer, finishing second among individuals in the market on Facebook and Instagram, and fifth on Twitter. She had +89.2% more Engagement in Q1 than she had in Q4, which helped her more than double her SHARE from quarter to quarter. KMEX anchor León Krauze was third among individuals after coming in at No. 5 in Q4 2017. Krauze generated about 246,000 total Engagements and was the top individual in Los Angeles on Twitter by a wide margin. KVEA’s Stephanie Himonidis was fourth and garnered most of her Engagement on Instagram, where she was third among individuals. She averaged nearly 1,400 Engagements per post on her Instagram account. KNBC’s Alysha Del Valle also cracked the top five based largely on her Instagram performance. She generated about 96% of her 248,826 Engagements in the quarter on Instagram.

DMA #3 – Chicago

The stations Share Rocket tracks in Chicago remained ranked in the same order after the first quarter of 2018 that they were in at the end of 2017. Overall, the market saw a slight increase in total Engagement in Q1 compared to Q4, with five of the seven stations Share Rocket tracks observing increases and two observing decreases.

WLS remained the top station on social media in Chicago in the first quarter with a 35.1 overall SHARE, slightly increasing their lead compared to the previous quarter. It was the top station in Chicago on both Facebook and Instagram, and second on Twitter. More than 10 million of the station’s total Engagements came from the main WLS Facebook Page and, with more than 2.1 million followers, it has the largest Audience of any social media account in the market. WLS’s primary Facebook Page had a 32.05 SHARE on the platform on its own. However, the station’s strongest platform (in terms of SHARE) was Instagram, where WLS had a 41.9 group SHARE. The main station Instagram generated more than 633,000 Engagements and meteorologist Cheryl Scott was the top individual on the platform and averaged nearly 1,800 Engagements per post. The 907,000+ Engagements WLS generated on Instagram in the quarter was +24.8% more than in Q4 2017.

WFLD was second overall in the market with a 28.8 overall SHARE, which was a slight improvement from Q4 2017. The station was second in the market on Facebook and moved from fourth to third among stations on Twitter in the 90-day period. WFLD’s main station account was the No. 2 overall account in the market on both Facebook and Twitter, and the station received a big lift from anchor/reporter Natalie Bomke. Bomke had the No. 1 Facebook Page among individuals in the market and she generated more than 1 million Engagements on her Page in Q1 2018. She had a 3.41 SHARE, making her the only individual to have a SHARE greater than 1.0 on the platform. On Twitter, WFLD saw a +157% increase in total Engagement compared to the quarter prior, which helped the station improve its group SHARE by +87.1% on the platform. WFLD also grew its group Audience on Twitter by +8.5% in Q1, which was the largest increase (as a percentage) of any group.

WGN was third among stations in Chicago on social media in Q1 with a 23.0 overall SHARE. WGN was first among stations on Twitter, second on Instagram, and third on Facebook. On Facebook, WGN’s main Page generated more than 4.5 million Engagements (the third-most of any account in the market). The station also claimed the top sub-brand in the market on Facebook in WGN Morning News. That Page generated about 670,000 Engagements (a +29.3% increase over Q4), which helped them to a +30.4% increase in SHARE to a 2.48. On Twitter, WGN generated about 459,000 Engagements as a group, which was about 159,000 more than any other station. WGN had the top three individuals in the market on Twitter, including Jarrett Payton, Pat Tomasulo, and Ben Bradley. Combined, those three generated more than 173,000 Engagements and had a combined SHARE of 12.23 on Twitter in the 90-day period. On Instagram, WGN had a strong all-around performance. The main WGN Insta account was No. 2 overall in the market, the WGN Morning News sub-brand was the top sub-brand on the platform, and WGN claimed three of the top four individuals in the market on Instagram.

WMAQ finished fourth in the market with a 6.5 overall SHARE. The station moved from fourth to third on Instagram in Q1 after generating about 147,000 Engagements as a group, which was a +7.1% increase from the previous quarter. The station also increased its group Engagement on Twitter by +23.1% from quarter to quarter.WFLD’s Natalie Bomke was the top individual in the market in the first quarter of 2018 thanks to the strength of her Facebook Page. She averaged 1,450 Engagements per post on Facebook and grew her Audience on the platform by +35.5% in the quarter. Ericka Pino, a meteorologist for Univision affiliate WGBO, was second in the market after a strong quarter on Facebook and Instagram. On Facebook, Pino generated about 278,000 Engagements. On Instagram, she increased her Engagement by +187% and her SHARE by +136% from quarter to quarter. WLS’s Cheryl Scott was third in the market after she finished in the top 10 among individuals on Facebook and Twitter, and was No. 1 among individuals on Instagram. On Facebook, Scott generated more than 101,000 Engagements, which was a +65.2% increase from Q4 2017. WGN reporter Ana Belaval was fourth after she generated more than 170,000 Engagements on social media in the quarter. On Instagram, she was second among individuals and generated more than 70,000 Engagements. WGN’s Jarrett Payton was fifth in the market overall after finishing first among individuals on Twitter and third on Instagram. He averaged about 675 Engagements per post on Instagram.

DMA #4 – Philadelphia

There was a change in the station rankings in Philadelphia from Q4 to Q1 as WCAU moved from fourth to third in the market thanks to a +52% increase in total Engagement from quarter to quarter. The market saw a very large increase in Engagement in general from quarter to quarter, likely driven by the Philadelphia Eagles’ Super Bowl win. All six stations Share Rocket tracks in the market saw significant bumps in total Engagement, and four of those stations saw increases of +40% or more.

WPVI remained the top station on social in Philadelphia from quarter to quarter, posting a 46.9 overall SHARE in Q1. WPVI was first among stations on Facebook and Twitter, and second on Instagram. The station’s total Engagement increased by +44.4% from quarter to quarter, which helped it to increase its overall SHARE by +6.5%. On Facebook, WPVI had a 48.7 SHARE as a group, which was 20 points higher than any other station. WPVI generated more than 8.3 million Engagement via Facebook as a group, and about 6.2 million of those came from the WPVI main Page. The main WPVI Page is also the only social account in the market with an Audience of 1 million or more. WPVI also boasted the top four individuals in Philadelphia on Facebook, including Adam Joseph, Jamie Apody, Cecily Tynan, and Alicia Vitarelli. Combined, the four generated more than 1.3 million Engagements on the platform and had a 7.8 SHARE of the Facebook market. On Twitter, WPVI generated more than 1.2 million Engagements as a group, which was a +85.6% increase from Q4 2017. The main WPVI account was responsible for more than 514,000 of those Engagements, while WPVI sportscasters Jeff Skversky and Jamie Apody combined added another 356,000+. On Instagram, WPVI’s primary account was the top account in the market and generated more than 1.25 million Engagements, which was a +212% increase from quarter to quarter.

WTXF was the No. 2 station in the market with a 30.8 overall SHARE. The Fox station was first among stations on Instagram, second on Facebook, and third on Twitter. WTXF generated more than 7.3 million total Engagements in the quarter as a group, which was a +22.9% increase from the previous quarter. The station also benefitted from having the No. 1 individual in the market, anchor Alex Holley. Holley generated more than 960,000 Engagements in the quarter across all platforms. On Facebook, the main WTXF Page generated more than 4.2 million Engagements and averaged more than 1,160 Engagements per post. Holley and traffic reporter Bob Kelly were the station’s top individuals on the platform and each generated more than 100,000 Engagements on their Pages in the 90-day period. On Twitter, the main WTXF account generated about 211,000 Engagements, which was a +84.4% increase from the previous quarter. On Instagram, WTXF had a 45.0 SHARE as a group to lead the market. The station’s top Insta account belonged to Holley, who generated more than 747,000 Engagements on the platform in the quarter.

WCAU increased its overall SHARE by +10.7% in Q1 compared to Q4 to an 11.6 to finish third among stations in Philadelphia. WCAU ranked second among stations on Twitter and third on Instagram. Much of the station’s improvement in overall SHARE came from the main station accounts across all three platforms. WCAU generated nearly 1.7 million Engagements from its main brand accounts on Facebook, Twitter, and Instagram in Q1, which was a +52.7% increase from the previous quarter.  On Facebook, the station generated just shy of 1.66 million Engagements as a group, which was a +45.5% increase from Q4. The station’s strongest platform in terms of SHARE was Twitter, where WCAU had a 25.2 SHARE as a group. The majority of that SHARE came from an individual – sports reporter John Clark. Clark had the top Twitter account in the market with an 18.58 SHARE on his own after he generated about 575,000 Engagements in the 90-day period. On Instagram, the station generated close to 258,000 Engagements as a group (which was a +143% increase from Q4).

KYW was fourth in the market with a 9.7 overall SHARE. The 2.16 million total Engagements generated by the station were a +16.7% increase from the previous quarter. The CBS station was third among stations in the market on Facebook with a 10.9 group SHARE. KYW’s top individual on social media was anchor/reporter Meisha Johnson, who generated about 217,000 Engagements across all platforms in the quarter.

The top individual on social media in Philadelphia in the first quarter of 2018 was WTXF’s Alex Holley. The 960,000+ total Engagements she generated on social media were a +21% improvement from the previous quarter. She was among the top five individuals on Facebook and Twitter, and was No. 1 among individuals on Instagram. She averaged more than 3,500 Engagements per post on Instagram and increased her Audience on the platform by +15.2% in Q1. WCAU’s John Clark was second in the market after he generated more than 689,000 Engagements in the quarter (a +53.9% increase from Q4). He also grew his total social Audience by +19.3% from quarter to quarter. WPVI’s Jamie Apody was third in the market after an all-around strong first quarter. She finished second among individuals on Facebook, third on Twitter, and sixth on Instagram. Her average Instagram post generated more than 1,160 Engagements. WPVI meteorologist Adam Joseph was fourth among individuals and was the last of the four individuals in the market who generated more than 600,000 total Engagements in the quarter. He was first among individuals on Facebook, where he generated more than 400,000 of his Engagements and leads the market (among individuals) with an Audience of more than 230,000 followers. Fellow WPVI meteorologist Cecily Tynan was fifth in the market after she generated just shy of 425,000 total Engagements on social media in the quarter. Her strongest platform was Facebook, where she was third among individuals with a 2.19 SHARE.

DMA #5 – Dallas/Fort Worth

There was a change at the top of the station rankings among Dallas TV news stations on social media in the first quarter of 2018 as WFAA moved from second to first. The market saw an overall decrease in Engagement from Q4 2017 to Q1 2018, with the top four stations all observing declines from quarter to quarter. The other two stations in the market observed small increases.

WFAA led the market with a 38.0 overall SHARE, which was a +8.3% increase from the previous quarter. The ABC station was first in the market on Twitter and Instagram, and second on Facebook. On Facebook, the primary WFAA Page was the No. 2 account in the market with more than 2.8 million Engagements in the quarter. The station also had the top individual in the market on Facebook in anchor Alisha Laventure, who had a huge Q1 on the platform. On Facebook, Laventure increased her Engagements by +3,108% from quarter to quarter, her SHARE by +2,377%, and grew her Audience by +474%. On Twitter, WFAA had a 58.2 SHARE as a group. The top two accounts in Dallas/Fort Worth over the 90-day period belonged to individuals – traffic reporter Demetria Obilor and sports reporter Mike Leslie. Obilor had a 19.98 SHARE on Twitter and Leslie had a 13.78 SHARE. Combined, the two generated more than 554,000 Engagements on the platform in Q1. The primary WFAA Twitter was the No. 3 account in the market and generated about 135,000 Engagements, which was a +55.7% increase from Q4. WFAA also had the No. 3 and No. 4 individuals in the market on Twitter in meteorologist Pete Delkus and reporter Jason Whitely. On Instagram, WFAA had a 70.2 SHARE as a group which was actually down slightly from the previous quarter. The vast majority of the station’s Engagement on the platform came from Obilor, who generated more than 1.2 million Engagements on her account in the 90-day period and had a 59.73 SHARE on the platform by herself. No other Instagram account in the market generated more than 110,000 Engagements.

KDFW was second in the market with a 32.8 overall SHARE, largely powered by the station’s Facebook performance. KDFW was first among stations on Facebook, second on Instagram, and third on Twitter. KDFW generated just shy of 5 million Engagements on Facebook as a group during the quarter, helping the station to a 37.6 SHARE on the platform. The main KDFW Facebook Page, which has the largest Audience of any social account in market with more than 1.3 million followers, was responsible for 32.04 of that group SHARE. The average post on the Page received more than 2,020 Engagements. The station’s top individual on Facebook, anchor Lauren Przybyl, had a 1.42 SHARE and generated more than 185,000 Engagements. On Twitter, KDFW had a 15.0 SHARE as a group and the main station account generated about 88,000 Engagements. The main KDFW account on Instagram was second among all accounts on the platform and chipped in nearly 110,000 Engagements to the station’s total and averaging about 1,000 Engagements per post. Przybyl was the station’s top individual on Instagram, as well, and she generated more than 100,000 Engagements (a +12.8% increase from Q4).

KXAS was third in the Dallas/Fort Worth market with a 15.5 overall SHARE in Q1, which was a +8.1% increase from the previous quarter. The station was second in the market on Twitter and third on Facebook. KXAS’s strongest asset was its main brand accounts on each platform, particularly the main station Facebook Page. That Page generated about 1.9 million Engagements in the quarter and had a 14.58 SHARE on the platform by itself. On Twitter, the main KXAS account ranked fourth among all accounts in the market and generated about 132,000 Engagements, which was a +96.7% increase from Q4 2017 and helped that account double its SHARE from quarter to quarter. The NBC station’s main Instagram account also increased its Engagement by +98.3% from quarter to quarter.

KTVT was fourth in the market with a 6.7 overall SHARE. The station’s strongest platform as a group was Facebook, where they had a 7.2 SHARE and generated about 900,000 Engagements.WFAA’s Demetria Obilor was the top individual in the market for the second-straight quarter in Q1 after generating more than 1.6 million Engagements across all platforms in the 90-day period. She was the top individual (and top overall account) in the market on Twitter and Instagram, and was eighth among individuals on Facebook. She posted 30 times on Instagram in the quarter, and each of those posts averaged 40,580 Engagements. She has nearly 362,000 followers on the platform, while no other account in the market has more than 90,000. KDFW’s Lauren Przybyl was second among individuals in DFW after she generated more than 287,000 Engagements. She was second in the market on both Facebook and Instagram, and she increased her overall SHARE by +12.1% from quarter to quarter. WFAA’s Mike Leslie also saw significant improvement in his overall SHARE from quarter to quarter, but his mostly came from Twitter. Leslie generated more than 226,000 Engagements on Twitter (a +157% increase), which brought his SHARE on the platform to 13.78 (a +178% increase). He also grew his Twitter Audience by +6.9%. Alisha Laventure was fourth thanks to her aforementioned big quarter on Facebook. Laventure averaged nearly 1,700 Engagements per post on her Facebook Page in the quarter. Rounding out the top five was Reyna Cavazos, an anchor at Univision station KUVN. Cavazos finished third among individuals on Instagram and fourth among individuals on Facebook, and generated a total of more than 222,000 Engagements on social media in the quarter. On Instagram, she generated more than 77,000 Engagements (a +23.2% increase from Q4) and had a 3.96 SHARE (a +44.2% increase).

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