If you’d like to see our ratings for DMAs #1-5 for the first quarter of 2018, click here. If you’d like to see our ratings for DMAs #6-10 in the fourth quarter of 2017, click here.

Note: The rankings for individuals in this post are based on current station talent. Those that have moved to other stations or markets have since been migrated to their new employers within Share Rocket’s system.

DMA #6 – Houston

The local TV news stations in Houston remained in the same positions in our social media rankings after the first quarter of 2018 that they were in at the end of last year. Overall, the market saw a decline in Engagement from Q4 2017, with five of the seven stations Share Rocket tracks in the market observing decreases from quarter to quarter.

KTRK remained the top station in Houston in Q1 with a 26.2 overall SHARE. It was the top station in the market on both Facebook and Twitter, and third among stations on Instagram. However, KTRK’s main station account was the top station account on all three platforms. In total, the ABC station generated nearly 5.75 million Engagements from its primary accounts on each platform. On Facebook, KTRK had a 27.6 SHARE as a group, with 24.05 of that coming from the main station account. The station’s top individual on Facebook was anchor/reporter Samica Knight, who generated more than 96,000 Engagements from her Page and averaged 380 Engagements per post. On Twitter, KTRK had a 35.8 group SHARE. The station has the largest combined Audience in the market on Twitter with more than 1.1 million followers, and about 715,000 of those follow the main KTRK account (the largest in the market). The main KTRK account generated about 299,000 Engagements, which was about 95,000 more than the next-highest total. Reporter Kevin Quinn was the station’s top individual on Twitter with a 3.81 SHARE after he generated more than 69,000 Engagements. On Instagram, KTRK was again led by the primary station account. The KTRK Instagram generated more than 567,000 Engagements and averaged nearly 1,300 Engagements per post.

KRIV was second in the market with a 24.0 overall SHARE, which was a +4.8% increase from the previous quarter. The KRIV was second in the market on Facebook and Instagram, and third in the market on Twitter. On Facebook, the Fox station had a 25.7 group SHARE (a +5.1% increase from quarter to quarter) after generating more than 5.1 million total Engagements. KRIV’s main Facebook Page was the No. 2 account overall in the market and generated nearly 1,190 Engagements per post. Anchor/reporter Melissa Wilson was KRIV’s top individual on Facebook after she generated close to 72,000 Engagements on her Page in the 90-day period. On Twitter, the station had a 20.8 group SHARE, which was a +7.5% increase from the previous quarter. KRIV was led by sports director Mark Berman on Twitter. Berman had a 7.81 SHARE by himself on the platform and generated more than 140,000 Engagements. On Instagram, KRIV moved from third among stations to second in Q1. The station increased its total Engagement by +14.9% from Q4 to Q1, which led to the station’s group SHARE increasing by +9.4% to 17.4. KRIV’s top three accounts on Instagram were all individuals – anchor/reporter Isiah Carey, anchor Kaitlin Monte, and traffic/entertainment reporter CoCo Dominguez. Combined, those three individuals generated more than 413,000 Engagements on Instagram.

KHOU was third in the market with an 18.7 overall SHARE. The station was second in the market on Twitter and third on Facebook. On Facebook, KHOU generated more than 4.2 million Engagements as a group, and about 4 million of those came from KHOU’s primary station Page (which was the No. 3 overall account in the market). On Twitter, the station had a 23.4 group SHARE (a +10.6% increase from the previous quarter). Much of that improvement came from the main station account, which observed more than 200,000 Engagements in Q1 and increased its SHARE by +40.4% from quarter to quarter. The station’s top individual on Twitter was sports anchor/reporter Daniel Gotera, who had a 2.16 SHARE on the platform and generated about 39,000 Engagements. On Instagram, the station was led by meteorologist Chita Craft, who had more than 104,000 Engagements on the platform in the quarter.

KPRC, the market’s NBC station, was fourth with a 13.6 overall SHARE. KPRC had two of the top three individuals in the market overall in anchor/traffic reporter Jennifer Reyna and anchor Dominique Sachse. Combined, the two generated more than 558,000 Engagements across all platforms in Q1 2018. The station’s strongest platform was Twitter, where they had a 16.1 SHARE as a group. KPRC’s main station Twitter generated more than 101,000 Engagements. The station’s top individual on Twitter was anchor/reporter Sara Donchey, who generated more than 40,000 Engagements on the platform (a +302% increase from Q4). She was fifth overall among individuals on Twitter. On Instagram, Sachse and Reyna led the way for the station, combining to add 8.62 to the station’s group SHARE on the platform.

KTMD, the Telemundo station in Houston, was fifth among station with an 11.2 overall SHARE. The station increased its total Engagement by +48.5% from quarter to quarter, which led to a +61% increase in overall SHARE. The large majority of the station’s overall SHARE came from reporter Eduardo Rodríguez. Rodríguez has a very large social Audience from his time reporting about Cuba under the pseudonym Yusnaby Pérez. He was the top individual in the market on Facebook in Q1 2018. He also had the top Instagram account overall in the market, beating out even main station accounts. On Instagram, he generated more than 1.9 million Engagements (a +57.5% increase from the previous quarter) and had a 40.18 SHARE on his own. KTMD was the top station in the market on Instagram thanks to Rodríguez’s impact.

KTMD’s Eduardo Rodríguez was the top individual in the market after he generated a total of more than 2.6 million Engagements on social media in the 90-day period. That was a +60.3% increase from Q4 2017 and helped him increase his overall SHARE by +78.5%. He has more than 1.3 million combined followers on social media, which is the most of any individual in the market by a wide margin. KPRC’s Jennifer Reyna was second in the market after she finished second among individuals on Facebook and third on Instagram. Reyna generated more than 284,000 Engagements and increased her overall SHARE by +13.1% from quarter to quarter. KPRC’s Dominique Sachse was third among individuals overall after she was second on Instagram and fifth on Facebook. On Instagram, Sachse generated about 223,000 Engagements in the quarter and averaged more than 3,700 Engagements per post. KRIV’s Kaitlin Monte was fourth overall with a strong all-around performance. She finished third among individuals on Twitter, fifth on Instagram, and seventh on Facebook. She generated +48.2% more Engagement in Q1 than she did in the previous quarter, which helped her to increase her overall SHARE by +65.5%. KHOU’s Chita Craft rounded out the top five after she generated about 152,000 Engagements in Q1 2018 on social media. She averaged more than 1,760 Engagements per post on her Instagram account.

DMA #6 – Washington, D.C.

The stations Share Rocket tracks in our nation’s capital remained in the same positions in the overall social media rankings after the first quarter that they were in at the end of last year. Overall, engagement was up substantially in the market from quarter to quarter with four of the stations in the market observing increases while one saw a decrease. WTTG had the biggest improvement of any station with a +40.2% increase in total Engagement from quarter to quarter.

WTTG was the top station in the market with a 35.5 overall SHARE, which was a +19.5% increase from Q4 2017. It was the top station in the market on both Facebook and Instagram, and third on Twitter. WTTG’s main station accounts alone generated more than 3.5 million Engagements in the first quarter, which was more than any other station in the market’s combined station, sub-brand, and talent accounts. On Facebook, WTTG had a 36.2 SHARE as a group to lead the market. WTTG’s main Facebook Page accounted for much of the station’s quarter-to-quarter growth in Engagement and SHARE. The primary WTTG Page generated about 3.18 million Engagements in the first quarter, which was +61.3% more than Q4 2017, and averaged more than 1,400 Engagements per post. Anchor/reporter Annie Yu was the top individual for the Fox station on Facebook, and she generated about 96,000 Engagements through her Page. On Twitter, the main WTTG account generated more than 132,000 Engagements (a +32.3% increase quarter-to-quarter) and was second in the market with a 10.23 SHARE on its own. WTTG’s entertainment reporter Kevin McCarthy was second among individuals on the platform and added about 59,000 Engagements in the 90-day period. WTTG had a 38.8 group SHARE on Instagram after generating about 430,000 total Engagements as a group in Q1. Most of those came from the main WTTG account, which had a 20.80 SHARE on its own and generated more than 235,000 Engagements.

WJLA was second in Washington, D.C. with a 22.9 overall SHARE in the first quarter of the year. The ABC affiliate was second in the market on both Facebook and Twitter. Overall, the station saw a small increase in total Engagement from quarter to quarter. On Facebook, WJLA had a 23.1 SHARE as a group, with 21.0 of that coming from the main station Page. WJLA’s main Page generated just shy of 2 million Engagements in the quarter, which was a +10.2% increase from Q4 2017. On Twitter, WJLA had a 28.1 group SHARE and generated about 355,000 total Engagements. WJLA’s main Twitter account had a very strong quarter, generating more than 110,000 Engagements (a +89.8% increase from Q4) which led to a +67.6% increase in SHARE. The station also had two of the top four individuals in DC local news on Twitter in reporters Kevin Lewis and Sam Sweeney. The two combined to generated more than 72,000 Engagements on the platform in the quarter. The station’s top account on Instagram belonged to sports anchor/reporter Erin Hawksworth, who generate about 19,000 Engagements on Insta in Q1.

WRC was third in the market in Q1, finishing just behind WJLA with a 22.2 overall SHARE. The NBC station generated more than 2.5 million Engagements in the first quarter of 2018, which was +8% more than it did in the previous quarter. WRC was the top station in the market on Twitter and was second on Instagram. WRC got a big boost from anchor/reporter Angie Goff, who was the top individual in the market and generated about 420,000 Engagements across all platforms. Reporter Shomari Stone also made a significant impact, lending about 142,000 Engagements to the station’s total. On Facebook, WRC’s main Page increased Engagement by +11.7% from quarter to quarter and Goff had a 1.97 SHARE on her own. On Twitter, WRC moved from second among stations to first after increasing their group SHARE by +14.9% from the previous quarter to a 34.3. The station’s main Twitter account had a strong Q1, but Stone actually generated the most Engagement of any Twitter account in the market with more than 136,000 Engagements. On Instagram, Goff dominated the individual rankings with a 19.9 SHARE on the platform by herself. She generated about 233,000 Engagements on Instagram and averaged about 780 per post.

WUSA was fourth among stations with an 18.0 overall SHARE and generated slightly more Engagement in Q1 than in Q4. The CBS affiliate was third in the market on both Facebook and Instagram. WUSA’s main brand accounts had a 13.92 SHARE on their own and generated about 1.68 million Engagements. The station’s top individual was anchor Jan Jeffcoat, who made impressive gains in the individual rankings in Q1. Jeffcoat generated more than 81,000 Engagements across all platforms in the quarter (a +119% increase from Q4) which helped her increase her overall SHARE by +77.4%.

WRC’s Angie Goff was the top individual in the market in the first quarter of the year, just as she finished 2017. She was the top individual in the market on both Facebook and Instagram, and was sixth among individuals on Twitter. She generated more than 220,000 more total Engagements than any other individual in Washington, D.C. local news and has the largest Audience of any individual with more than 280,000 followers (across all platforms). WTTG’s Annie Yu was second after she finished among the top five individuals on all three platforms. About 49% of Yu’s 196,000+ total Engagements in the quarter came from Facebook, 40% came from Instagram, and the remaining 11% came from Twitter. WRC’s Shomari Stone was third thanks mostly to his Twitter presence, where he had a 9.97 SHARE on his own in Q1. He averaged more than 250 Engagements per tweet, which is a very high figure for an individual on the platform. WTTG’s Kevin McCarthy was fourth and the last of the four individuals in the market to generate more than 100,000 total Engagements in the quarter. He was second among individuals on Twitter and fourth on Instagram, where he averaged about 500 Engagements per post. WUSA’s Jan Jeffcoat was fifth, thanks largely to her Instagram. About 77% of her total Engagements came from Instagram, where she was third among individuals. Her SHARE on Instagram increased +231% from quarter to quarter.

DMA #8 – San Francisco/Oakland/San Jose

The stations Share Rocket tracks in the Bay Area remained ranked in the same order from Q4 2017 to Q1 2018. Overall, Engagement was down substantially in the market from quarter to quarter. Five of the seven stations Share Rocket tracks in the market observed declines in Engagement from Q4 to Q1 while two stations observed small gains.

KTVU remained the top station in the market in Q1 2018 with a 37.4 overall SHARE. The Fox station was No. 1 on Facebook, Twitter, and Instagram with a group SHARE of at least 31.0 on each platform in the quarter. The main KTVU account was the top account on each of the platforms, and those accounts generated more than 3.5 million Engagements in the quarter. KTVU also had the top individual in the market in anchor Frank Somerville. Somerville generated about 677,000 Engagements through his Facebook Page and added 5.23 to KTVU’s overall SHARE. On Twitter, KTVU moved from second among stations to first in Q1 after generating more than 396,000 Engagements as a group, which was a +43.4% increase from Q4. However, Instagram was the station’s strongest platform. KTVU had a 57.0 group SHARE on Instagram with 47.5 of that coming from the main station account. As a group, the station generated more than 1 million Engagements through Instagram.

KGO was second in the market with a 25.8 overall SHARE, which was a +4.5% increase from Q4 2017. The ABC station was second in the market on Facebook, Twitter, and Instagram. KGO’s main station accounts generated about 2.78 million Engagements across all platforms in the quarter. On Facebook, KGO had a 25.5 SHARE as a group, which was a +8.3% increase from the previous quarter. KGO’s primary Facebook Page generated 2.24 million Engagements on its own and it has the largest Audience of any social account in the market with more than 1 million followers. On Twitter, KGO had a 26.1 group SHARE and generated about 308,000 total Engagements. KGO meteorologist Sandhya Patel was third among individuals on the platform with a 2.37 SHARE. On Instagram, KGO had a 23.9 SHARE as a group with almost 96% of the station’s SHARE on the platform coming from the main station account. KGO’s Instagram account averaged about 710 Engagements per post.

KRON was third in the market with a 17.8 overall SHARE in the first quarter. KRON’s strongest platform was Facebook, where it ranked third among stations. In fact, about 93% of the total Engagement generated by the station and its individuals came from Facebook. KRON’s primary Facebook Page generated more than 2 million Engagements in the first quarter and the station had two of the top four individuals on the platform in reporter Stanley Roberts and anchor/reporter J.R. Stone. Combined, Roberts and Stone chipped in close to 96,000 Engagements through their Facebook Pages. Stone had a particularly good first quarter, increasing Engagement on his Page by +43.1%, which helped him increase his SHARE on Facebook +79.9% from quarter to quarter. Stone and Roberts also had the station’s top two accounts on Instagram and added more than 26,000 combined Engagements on that platform.

KNTV was fourth in the market with a 12.2 overall SHARE, which was a +10.7% increase from the previous quarter. KNTV was third among stations on Twitter and Instagram. On Facebook, the station generated a little more than 1 million Engagements as a group with the primary station Page accounting for the large majority of those. On Twitter, KNTV’s main account generated more than 100,000 Engagements, plus anchor/reporter Scott Budman and reporter Sergio Quintana were among the top five individuals in the market on the platform. Together, Budman and Quintana generated about 57,000 Engagements on Twitter in Q1. On Instagram, the NBC station generated more than 152,000 Engagements as a group (a +27.2% increase over the previous quarter) which helped the station to increase its group SHARE on the platform by +19.2%.

The top individual in the Bay Area on social media was KTVU’s Frank Somerville. Somerville focuses exclusively on Facebook, where he is perhaps the most influential local news anchor in the country. Somerville has more than 546,000 followers on his Page and generated about 677,000 Engagements in the quarter. He averaged about 4,400 Engagements per post on his Page. KTVU anchor Dave Clark was second among individuals after he generated more than 138,000 Engagements – a +21% increase over Q4. Clark also focuses on Facebook, where he was second among individuals and had a 2.10 SHARE. KTVU completed a sweep of the top three individuals in the market thanks to meteorologist Mark Tamayo flying up the rankings from Q4 to Q1. Tamayo had the top Twitter account in the market among individuals with a 9.93 SHARE on the platform after he generated more than 135,000 Engagements in the quarter. For comparison, only one other individual in the market generated more than 30,000 Engagements via Twitter in the quarter. KRON’s Stanley Roberts was fourth in the market after generating more than 86,000 Engagements in the quarter. He was strong on each platform, finishing third among individuals on Facebook, fifth on Instagram, and sixth on Twitter. On Twitter, he increased Engagement by +30.5% from quarter to quarter, which helped him increase his SHARE on the platform to 1.98. KGO’s Sandhya Patel was fifth overall after she finished third on Twitter and sixth on Facebook. She generated around 51,000 total Engagements in Q1 and increased her SHARE by +14.9% from the previous quarter.

DMA #9 – Atlanta

There was a change at the top of the station rankings in Atlanta in the first quarter as WAGA moved from second to first, moving very narrowly ahead of WXIA. WXIA generated the most total Engagement in the market in the quarter, but WAGA had a slightly higher SHARE based on its Voice and Audience totals. Overall, Engagement was down slightly in the market in Q1 2018 compared to Q4 2017, with three stations observing declines in total Engagement and two observing increases.

WAGA topped the market with a 35.6 overall SHARE in Q1, which was a +5.1% increase from Q4 2017. It ranked second among stations on Facebook, Twitter, and Instagram. On Facebook, WAGA’s main Page was the top Page in the market after generating more than 8.5 million Engagements in the quarter. The Fox station’s main Page averaged more than 3,100 Engagements per post. WAGA has the largest Facebook Audience as a group in the market with more than 2 million followers, and the main WAGA Page increased its Audience by +5.5% in the quarter. The station’s top individual on Facebook was meteorologist David Chandley, who generated nearly 90,000 Engagements on his Page (a +49.7% increase from Q4). On Twitter, WAGA moved from third among stations to second with a 20.8 group SHARE in Q1 2018. The station’s top Twitter account belonged to sports reporter Justin Felder, who had a 3.92 SHARE and generated more than 66,000 Engagements on the platform in the 90-day period. As a group, the station generated more than 313,000 Engagements on Twitter in Q1, which was up slightly from the previous quarter. On Instagram, WAGA had a 28.4 SHARE as a group with 13.94 of that coming from the main station account. WAGA’s Instagram generated about 140,000 Engagements in Q1, which was up +29.5% from the previous quarter. The station’s top individual on Instagram was anchor/reporter Marissa Mitchell, who generated more than 25,000 Engagements and had a 2.52 SHARE.

WXIA was second among stations in the market with a 35.4 overall SHARE, trailing WAGA by 0.2 SHARE points. The station was first in the market on Facebook, and third on Twitter and Instagram. The station’s two biggest strengths on social media are its main Facebook Page and the Facebook Page of Vinnie Politan, who hosts “Late Feed” on the station. WXIA’s main Facebook Page generated more than 7.6 million Engagements in Q1 2018 and had a 31.36 SHARE on its own. Politan was the top individual on Facebook in Atlanta by a wide margin. He had a 4.80 SHARE on the platform (no other individual had a SHARE above 1.0) and he generated more than 1.2 million Engagements on his Page in the quarter. Politan more than doubled his Facebook Audience in the quarter, as well. On Twitter, WXIA was led by their University of Georgia Insider Radi Nabulsi, who was the top individual on the platform with an 8.99 SHARE. WXIA’s top Instagram account also belonged to an individual. Anchor Francesca Amiker was the top individual in the market on Instagram with a 5.77 SHARE and she generated more than 61,000 Engagements in the quarter (a +55.6% increase over Q4 2017). As a group, WXIA had a 12.2 SHARE on Instagram, which was a +15% increase from the previous quarter.

WSB was third among stations in the Atlanta market with a 26.0 overall SHARE. The ABC station was first in the market on Twitter and Instagram, and third among stations on Facebook. The station has the largest total social Audience in the market with more than 3.8 million combined followers across all platforms. On Facebook, WSB generated just shy of 5 million Engagements as a group with more than 4.25 million of those coming from the main station Page. WSB also had two of the top three individuals in the market on Facebook in meteorologist Glenn Burns and anchor Fred Blankenship. Burns generated more than 203,000 Engagements on his Page and Blankenship added another 141,000+. On Twitter, WSB dominated with a 55.6 group SHARE. WSB’s primary Twitter account generated more than 295,000 Engagements, which was a +20.6% increase from the previous quarter. No other account in the market generated more than 155,000 Engagements. Meteorologist Brad Nitz was the station’s top individual on Twitter with a 4.71 SHARE on his own. He generated close to 79,000 Engagements on the platform in Q1. On Instagram, WSB led the way with a 47.5 SHARE as a group. The main WSB account generated more than 276,000 Engagements to lead the market by a wide margin and averaged about 1,240 Engagements per post. WSB also had two of the top three individuals on the platform in reporter Tyisha Fernandes and anchor Jovita Moore. Combined, the duo generated more than 97,000 Engagements on Instagram in the quarter.

WXIA’s Vinnie Politan was the top individual in Atlanta for the second straight quarter. 99.9% of the Engagement he generated in the quarter came from his Facebook Page, where he averaged more than 1,760 Engagements per post. He increased his Engagement on the platform by +252% and grew his Facebook Audience by +121% from quarter to quarter, which helped him increase his SHARE by +246%. WSB’s Fred Blankenship was second among individuals after he finished third on Facebook and fifth on both Twitter and Instagram. Blankenship generated more than 227,000 total Engagements (a +21.5% increase from Q4), which helped him increase his overall SHARE by +23.1%. WSB’s Glenn Burns was third thanks to his Facebook Page. He was second among individuals on the platform with a 0.94 SHARE (a +39.5% increase from the previous quarter), and he also has the largest Audience of any individual in the market on Facebook with more than 110,000 followers. WXIA’s Radi Nabulsi was fourth overall on the strength of his Twitter performance. He generated more than 151,000 Engagements on Twitter in Q1. WSB’s Brad Nitz was fifth overall after he finished second among individuals on Twitter and ninth on Facebook. He generated more than 134,000 Engagements across all platforms in Q1.

DMA #10 – Boston

There was one change in the Boston station rankings from Q4 2017 to Q1 2018 as WBZ moved up from fifth to fourth, dropping WHDH to fifth. The top three stations in the market remained in the same order from quarter to quarter. Overall, Engagement was much higher in Boston in Q1 than it was in Q4 with six of the seven stations Share Rocket tracks in the market observing increases and only one seeing a decrease.

WCVB remained the top station in the market in the first quarter of 2018 with a 32.3 overall SHARE, which was a +9.2% increase from the previous quarter (to go along with a +33.7% increase in total Engagement). WCVB was the top station in the market on Facebook, and second on both Twitter and Instagram. On Facebook, WCVB had a 34.3 SHARE as a group, while no other station had a SHARE greater than 19.0. The large majority of WCVB’s 4-million-plus Engagements on Facebook came from the main station Page, which generated about 3.85 million Engagements and had a 31.97 SHARE on its own. The ABC station also had the top sub-brand on Facebook in the market in Boston Weather Updates, which generated more than 45,000 Engagements in the quarter. On Twitter, WCVB had a 23.0 SHARE as a group after generating more than 281,000 Engagements (a +49.5% increase from Q4 2017). WCVB’s primary Twitter account was the top station account on the platform and generated more than 130,000 Engagements in Q1. The station’s top individual on Twitter was anchor Maria Stephanos with a 1.43 SHARE. On Instagram, WCVB moved from third among stations to second in the quarter. As a group, the station generated more than 143,000 Engagements, which was a +229% increase from the previous quarter. Most of that improvement came from the main station Instagram account, which generated more than 118,000 of those Engagements (a +417% increase from the previous quarter).

WFXT was second in the market with a 19.9 overall SHARE after generating +9% more total Engagement in Q1 2018 than they did in the previous quarter. The Fox station was first among stations in the market on Instagram and second on Facebook. On Facebook, WFXT has the largest Audience in the market with more than 1.2 million followers as a group. The WFXT main Facebook Page is the largest social media account in the market with more than 903,000 followers, and it generated about 1.95 million Engagements in the quarter. On Twitter, WFXT generated more than 180,000 Engagements as a group, which was a +36.9% increase from Q4. On Instagram, WFXT had a 45.2 SHARE as a group. The main WFXT Instagram account was the top account in the market with a 32.3 SHARE on its own, and it generated more than 257,000 Engagements in the 90-day period. The station also had the top individual in the market on Instagram in meteorologist Shiri Spear. Spear generated more than 27,000 Engagements on her account in Q1 and averaged more than 1,350 Engagements per post. In total, the station generated nearly 350,000 Engagements on Instagram in the first quarter, which was a +70.9% increase from the previous quarter.

The second ABC station in the Boston DMA, WMUR, was third in the market with a 16.0 overall SHARE. WMUR’s strongest platform was Facebook, where they had an 18.8 SHARE as a group. In fact, about 93% of the total Engagement generated by WMUR and its staff came from Facebook. On Facebook, the main WMUR Page generated more than 1.56 million Engagements (a +9.5% increase from Q4 2017) and had a 13.56 SHARE on its own. The station also got a big helping hand on Facebook from meteorologist Josh Judge, who generated 181,000 Engagements on his Page and increased his Audience on the platform by +10.5% in the quarter. On Instagram, the station made big strides in the first quarter of the year. WMUR generated more than 75,000 Engagements on the platform as a group in Q1, which was a +296% increase from the previous quarter. That helped WMUR increase its group SHARE on the platform by +89.6% from Q4 2017.

WBZ was fourth in the market with a 12.4 overall SHARE in Q1 2018, which was a +11.4% increase from the previous quarter. As a group, the CBS station generated +37.1% more total Engagement in Q1 than in Q4. It was the top station in the market on Twitter. On Facebook, WBZ’s main station Page was the fifth and final station Page in the market to generate more than 1 million Engagements in the quarter. On Twitter, the station was led by meteorologist Eric Fisher, who had a 10.89 SHARE on the platform by himself. He has an Audience on Twitter of more than 612,000 followers, which is by far the largest Audience of any individual on any social platform in the market. Fisher generated about 130,000 Engagements on his account in the quarter, which was a +73.4% increase from the previous quarter.

WHDH was fifth in the market with a 12.0 overall SHARE in the quarter. WHDH was third among stations on both Twitter and Instagram. The independent station generated about 1.57 million Engagements in Q1, which was 17% more that the station generated in the final quarter of 2017. On Facebook, the main WHDH Page was responsible for about 97% of the Engagement the station generated as a group. On Twitter, WHDH’s main account generated about 67,000 Engagements and the station’s top individual, meteorologist Bri Eggers added another 17,000+. On Instagram, WHDH’s main account generated more than 73,000 Engagements (a +125% increase from the previous quarter), which helped that account increase its SHARE by +13.2%. Eggers was second among individuals on Instagram with a 1.89 SHARE in the quarter.WBZ’s Eric Fisher was the top individual in the market in the quarter thanks mostly to his market-leading Twitter performance. About 91% of the Engagement Fisher generated in the 90-day period came from Twitter. Fisher’s 1.56 overall SHARE was an +18.7% increase over the previous quarter. WMUR’s Josh Judge was second among individuals in the market after generating nearly 183,000 total Engagements in the quarter. He was the top individual in the market on Facebook, where he averaged about 250 Engagements per post. WFXT’s Shiri Spear was third overall thanks to a strong all-around performance. She was the top individual in the market on Instagram, third on Facebook, and ninth on Twitter. In all, she generated more than 71,000 Engagements in the quarter. WMUR meteorologist Hayley LaPoint was fourth in the market and made most of her impact on Facebook, where she ranked second in Boston among individuals. LaPoint generated more than 57,000 Engagements on her Page in the quarter, which was a +22.3% increase over Q4 2017. WCVB’s Maria Stephanos was fifth in the market after she generated nearly 41,000 Engagements in the quarter. That was a +55.8% increase from the previous quarter.

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