With another quarter in the books, Share Rocket is taking a look back on our data for the top 10 markets in the country to track the performance of the top local broadcasters for our third quarter social review.

2017’s third quarter featured several major news events, but perhaps the biggest stories in the U.S. were centered around natural disasters including Hurricanes Harvey, Irma, and Maria. Coverage of those events and the fallout after the storms had passed led to overall increases in engagement in the country’s top markets compared to the second quarter of the year. In Houston, for instance, Engagement was up about +95% compared to the quarter before.

However, despite the spike in engagement, the station rankings in most markets remained largely the same as they did in the second quarter. Only three of the top 10 markets saw any movement in their station rankings. If you were hoping for change, check out the top five individual rankings in each of the top 10 markets. All of them saw at least one change from the second quarter rankings in the third quarter.

If you’d like to see our ratings in the third quarter for DMAs #1-5, click here. If you’d like to see our ratings in the top 10 markets from the second quarter of 2017, click here.

Note: The rankings for individuals in this post are based on current station talent. Those that have moved to other stations or markets have since been migrated to their new employers within Share Rocket’s system. The rankings are based on data from Facebook, Twitter, and Instagram that Share Rocket tracks for its social media ratings. These ratings are based on the data from June 30, 2017, through September 30, 2017, in each market so the ratings reflect exactly 90 days’ worth of data, as they did in our previous quarterly reviews.

DMA #6 – San Francisco

Here are the rankings of the stations Share Rocket tracks in San Francisco from 6/30/17-9/30/17. Click/Tap to zoom.

For the third quarter in a row, the seven stations Share Rocket tracks in the San Francisco-Oakland-San Jose DMA remained in the same order. Overall, Engagement was up in the market compared to Q2 with six of the seven stations in the market seeing increases. The biggest gains in total Engagement were at KNTV and KPIX, which both saw increases of at least 24.5% from quarter to quarter.

KTVU remained the station to beat in the market after the third quarter, posting a 40.6 overall SHARE and generating more than 6.2 million Engagements in the 90-day period. The station was No. 1 in the market as a group on Facebook and Instagram, and No. 2 on Twitter. About two-thirds of the station’s Engagement came from the main brand accounts on social media, with the other third coming from sub-brands and individuals. Anchor Frank Somerville accounted for the majority of that remaining third. He generated more than 1.5 million Engagements and every one of them came on Facebook – he focuses solely on that platform. His Facebook Audience by the end of the quarter was more than 538,000 followers, not far behind the 700,000+ of KTVU’s main Facebook Page. KTVU’s main Facebook Page was the top Page in the market, however, with a 26.0 SHARE on its own.

KGO was second in the market with a 25.4 overall SHARE. The station was second as a group on Facebook and Instagram, and third on Twitter. On Facebook, the main station Page is the largest Page in the market and the only one with more than 1 million followers. It was one of two Pages in the market to generate more than 3 million Engagements in the quarter. The primary KGO Twitter and Instagram accounts also have the largest Audiences of any account in the market on their respective platforms. On Instagram, the station had a 30.0 SHARE as a group during the quarter and generated more than 365,000 total Engagements.

Third-place KRON had a 17.9 overall SHARE, with their performance on Facebook leading the way. Nearly 96% of the Engagement the station generated as a group in the 90-day period came from Facebook. The primary KRON Facebook Page generated more than 2.5 million Engagements in Q3 and had a very high Engagement-to-Audience ratio at 5.7-to-1. The station also had the No. 3 individual in the market on Facebook in reporter Stanley Roberts and No. 6 in anchor J.R. Stone.

KNTV was fourth in the market with an 11.0 overall SHARE. The station moved from third to first in the market on Twitter as a group in Q3 with a 29.3 SHARE on that platform. As a group, they generated more than 260,000 total Engagements on Twitter, which was an 82.5% increase from the previous quarter. The station was third as a group on Instagram with a 10.2 SHARE.

Here are the rankings of the top five individuals Share Rocket tracks in San Francisco from 6/30/17-9/30/17. Click/Tap to zoom.

A couple of stunning Somerville stats from the quarter: His overall SHARE in the market in Q3 was a 9.72. No other individual in a top-10 DMA had a SHARE higher than 3.5. Somerville had only 189 total social posts in the quarter, but each one generated an average of 8,332 Engagements per post. While his stats certainly jump off the page, there were many other individuals in the Bay Area who had strong third quarters. KTVU anchor Dave Clark was second among individuals on social and also focuses mostly on Facebook. He posted more than any individual (and even more than many stations) on the platform in the quarter and generated nearly 120,000 Engagements. KRON’s Stanley Roberts was a heavy hitter on every platform in the quarter, finishing third among individuals on Facebook and Instagram, and fourth among individuals on Twitter. He generated just shy of 100,000 Engagements in total. KGO meteorologist Sandhya Patel was strongest on Facebook and Twitter. On both platforms, she finished in the top five among individuals and her Engagement increased from quarter to quarter. KTVU’s Steve Paulson finished fourth among individuals on Facebook after generating more than 41,000 Engagements on is Page in the quarter. That was a +26.8% increase from the quarter before.

DMA #7 – Washington, D.C.

Here are the rankings of the stations Share Rocket tracks in Washington, D.C. from 6/30/17-9/30/17. Click/Tap to zoom.

In our nation’s capital, there was no movement in the station rankings from the end of the second quarter to the end of the third, though the race for first did get a little tighter after WRC’s overall SHARE increased +17.5% from quarter to quarter. Overall, Engagement was up in the market in the third quarter, with three of the five stations Share Rocket tracks in the market seeing increases of +13% or more.

WTTG remained at the top of the rankings in the third quarter with a 34.3 overall SHARE. As a group, the station generated a total of more than 3.8 million Engagements in the 90-day period, with around 84% of that coming on Facebook, about 9% on Twitter, and about 8% on Instagram. The station was No. 1 as a group on Facebook and Instagram, and No. 2 on Twitter. On Facebook, the WTTG main Page was the No. 1 account in the market with a 28.31 SHARE on its own and it averaged about 1,180 Engagements per post in the quarter. The station’s strongest platform (in terms of SHARE as a group) was Instagram, where WTTG had a 40.3 SHARE. The main station account was responsible for 17.81 of that SHARE (or about 44%) while the rest came from sub-brands and individuals. WTTG’s top individual performer was anchor/reporter Annie Yu, who generated more than 210,000 Engagements in the quarter.

WRC saw a big jump in Engagement in the third quarter, which fueled big increases in SHARE and SEI. WRC generated close to 2.9 million Engagements in Q3, which was a +24.0% improvement on Q2. That improvement came mostly from Facebook. The station moved from third as a group to second on the platform during the quarter, as the main station Page generated +15.7% more Engagement than the quarter prior, anchor Angie Goff had +15.9% more Engagement on her Page, and fellow anchor Doreen Gentzler had a huge quarter, increasing her Engagement on Facebook +107% compared to Q2. The station also moved from second into first in the market as a group on Twitter during the quarter with a 40.2 SHARE. On that platform, they were led by reporter Shomari Stone, who had the top account in the market (including main station accounts) with a 12.54 SHARE on his own. On Instagram, WRC was second as a group with a 31.2 SHARE.

WUSA was third in the market with a 19.7 overall SHARE. About 92% of the station’s total Engagement in the quarter came from Facebook, where the station ranked third as a group. The main station Facebook Page generated more than 1.75 million Engagements in Q3. Reporter Andrea McCarren was the station’s top individual on social media in the quarter after she generated nearly 81,000 Engagements.

WJLA was fourth in the market with an 18.4 overall SHARE. The station had +13.1% more total Engagement in the third quarter than it had in the quarter prior, which led to a +7.4% increase in overall SHARE. The station was third in the market as a group on both Twitter and Instagram. The main station Facebook Page generated more than 1.5 million Engagements in the quarter, a +27.8% increase from the quarter before.

Here are the rankings of the top five individuals Share Rocket tracks in Washington, D.C. from 6/30/17-9/30/17. Click/Tap to zoom.

WRC’s Angie Goff was the top individual in the market with a 3.5 overall SHARE, which was the second-highest SHARE of any individual in the top 10 DMAs. She was No. 1 among individuals on Facebook and Instagram, and No. 3 among individuals on Twitter. She averaged nearly 400 Engagements per post on Facebook and more than 570 Engagements per post on Instagram. WTTG’s Annie Yu was second among individuals on both Facebook and Instagram. Her total Engagement was up +13.1% from quarter to quarter, which increased her overall SHARE by +7.4% to a 1.94. WRC’s Shomari Stone’s top platform was Twitter, where he generated more than 150,000 Engagements. The next-closest individual had slightly more than 53,000. Doreen Gentzler focused on Facebook in the third quarter, and it paid big dividends. She generated more than 111,000 Engagements and went from 12th overall among individuals to 4th. WTTG’s Kevin McCarthy rounded out the top five individuals after finishing second on Twitter and fourth on Instagram. On Twitter, he increased his Engagement +29.8% from quarter to quarter.

DMA #8 – Houston

Here are the rankings of the stations Share Rocket tracks in Houston from 6/30/17-9/30/17. Click/Tap to zoom.

As one would expect with a natural disaster on the scale of Hurricane Harvey in the quarter, Engagement shot through the roof in Houston in the third quarter. Every station’s Engagement was up by at least 41% from quarter to quarter, and the top six stations Share Rocket tracks in the market were up +63% or more. Somewhat surprisingly considering the spike in Engagement, all of the stations in the market remained in the same order at the end of Q3 that they were in at the end of Q2.

KTRK remained the top station in the market in the third quarter with a 29.2 overall SHARE. As a group, the station generated 11.6 million Engagements in Q3. By comparison, the station generated about 5.9 million in Q2. The station was No. 1 as a group Facebook, Twitter, and Instagram, and the main KTRK account was the top account on all three platforms. KTRK’s main station Facebook Page averaged nearly 2,060 Engagements per post in the quarter, which was the most of any Page in the market. The Page is also one of two in the market with an Audience greater than 1 million. The station’s strongest platform in terms on market SHARE was Twitter, where KTRK had a 42.6 SHARE as a group. That was driven primarily by the main station account, which had more than 1 million Engagements and a 31.57 SHARE on the platform by itself.

KRIV was second in the market on social with a 24.2 overall SHARE. The station’s total Engagement was up +63.1% from quarter to quarter. The station’s total Audience as a group was up +11.6% in the 90-day period. KRIV was second as a group on Facebook and third as a group on Instagram. On Twitter, the station was led by sports director Mark Berman, who was the No. 2 individual there and generated more than 125,000 Engagements. On Facebook, the station generated nearly 9.5 million Engagements as a group with about 82% of those coming from the main station Page. The KRIV Facebook Page was the only other account in the market with an Audience of more than 1 million.

KHOU was third in the market with a 20.4 overall SHARE. The station generated just shy of 8 million Engagements in Q3, which was a 96.8% improvement on Q2. As a group, the station was third on Facebook and second on Twitter. The station had the No. 2 individual in the market on Facebook in sports anchor/reporter Daniel Gotera, who generated more than 378,000 Engagements in the 90-day period. On Twitter, the station had the top individual in the market, managing editor Bill Bishop. In the quarter, Bishop generated more than 142,000 Engagements, which was a +1,087% increase from the quarter before and helped drive his SHARE on Twitter up +266%. His Audience on Twitter increased +46.3% in the quarter.

KPRC finished fourth with a 17.4 overall SHARE, which was a +15.8% increase from the previous quarter. The station was second as a group on Instagram and third on Twitter. Of the station’s 6.7 million Engagements in the quarter, about 77% came from the main station accounts. KPRC got a big boost from having two of the top three individuals in the market in Jennifer Reyna and Dominique Sachse. The pair combined to generate more than 625,000 Engagements on social media in the quarter.

Here are the rankings of the top five individuals Share Rocket tracks in Houston from 6/30/17-9/30/17. Click/Tap to zoom.

KPRC’s Reyna was No. 1 among individuals after she finished second among individuals on both Facebook and Instagram. She generated more than 370,000 Engagements in the quarter, which was a +80.1% improvement on the previous quarter (when she was also No. 1 among individuals). KHOU’s Gotera finished second among individuals, jumping up from 13th in the previous quarter. His 286,000+ Engagements on Facebook were up +797% and his SHARE on the platform was up +323% compared to Q2. KPRC’s Sachse was third among individuals on the third of three individuals to generate more than a quarter-million Engagements on the platform. She was the top individual in the market on Instagram, where she had more than 2,120 Engagements per post. In fourth was KTRK’s top individual performer, meteorologist Travis Herzog. Herzog was third among individuals on Facebook and sixth on Twitter. In total, he generated more than 218,000 Engagements, which was a +308% improvement from the previous quarter. Isiah Carey, a reporter and host of Isiah Factor on KRIV, was the top performer for that station and rounded out the top five. Carey’s top platform was Instagram, where he generated more than 138,000 Engagements. That was a +115% increase from Q2 and fueled a +14.8% increase in SHARE on the platform to a 6.73.

DMA #9 – Boston

Here are the rankings of the stations Share Rocket tracks in Boston from 6/30/17-9/30/17. Click/Tap to zoom.

There was some movement in the Boston station rankings over the third quarter, as WHDH moved from fifth in the market to fourth and WBTS moved from seventh to sixth. Both of those stations saw increases of +25% or more in total Engagement in the quarter, which helped them move up. Overall, Engagement was up slightly (by about 130,000) in the market in Q3 compared to Q2.

WCVB was the top station on social in the market in the third quarter with a 29.5 overall SHARE. The station generated a total of about 3.9 million Engagements as a group in the quarter. They were No. 1 as a group on Facebook, No. 2 on Twitter, and No. 3 in the market on Instagram. On Facebook, about 96% of the station’s Engagement came from the main WCVB account, which averaged about 864 Engagements per post. The station also received about 40,000 Engagements on the platform from its top two sub-brand Pages, Boston Weather Updates and Chronicle on WCVB Channel 5. On Twitter, the station had a 23.6 SHARE as a group with the main station account adding 11.66 of that. On Instagram WCVB’s main station account was strong, as well. It was the No. 2 account in the market on that platform and generated about 30,000 Engagements.

WFXT was second with a 24.5 overall SHARE and was the only other station in the market to generate more than 3 million Engagements in the quarter (they had nearly 3.2 million). The Fox affiliate was first in the market on Instagram as a group and second on Facebook. On Instagram, WFXT was dominant with a 54.1 SHARE as a group. They generated more than 215,000 Engagements on the platform while no other station had more than 79,000. More than half of their Engagements on Insta came from the main station account, which averaged more than 650 Engagements per post. On Facebook, the station had the largest total Audience in the market and the main station Page generated more than 2.6 million Engagements in the 90-day period. Two of the top five individuals in the market on social media in the quarter work for WFXT.

The other ABC affiliate in the Boston DMA, WMUR, was third on social in the quarter with a 17.1 SHARE. The station’s strongest platform (in terms of group SHARE) was Facebook by a wide margin. WMUR had an 18.4 SHARE as a group on Facebook and the main station Page accounted for 14.8 of that. However, the station also got a nice boost from meteorologist Josh Judge, who had a 1.56 SHARE and generated nearly 179,000 Engagements on Facebook in the quarter. The station also has the top sub-brand in the market on Facebook in WMUR News 9 Weather. That Page accounted for nearly 22,000 Engagements in Q3.

Independent station WHDH posted an 11.4 overall SHARE after nice gains on every platform in the third quarter. On Facebook, the station moved from fifth as a group to fourth in the quarter. As a group, they posted +41.4% more on Facebook in Q3 than they did in Q2, which paid off well as their Engagement increased by +25.4%, their Audience grew by +7.4%, and their SHARE increased by +24.5%. On Twitter, the station moved from fourth as a group to third in Q3 after increasing their group Engagement by +38.6%. On Instagram, the station remained second as a group with a 20.6 SHARE and increased their Engagement by +27.6% and grew their Audience by +20.4%.

WBZ was fifth in the market with a 10.6 overall SHARE. The station’s best platform was Twitter, where they were No. 1 in the market as a group with a 31.0 SHARE. As a group, they generated just shy of 260,000 Engagements on Twitter in Q3, which was a +37.5% increase on Q2. They also have far and away the largest Audience in the market on the platform with more than 1 million followers as a group. A big reason for that is chief meteorologist Eric Fisher, who had the No. 1 Twitter account in the market (including stations) and has more than 529,000 followers.

Here are the rankings of the top five individuals Share Rocket tracks in Boston from 6/30/17-9/30/17. Click/Tap to zoom.

WMUR’s Judge led the way among individuals in the market. He was most impactful on Facebook, where he posted nearly 900 times in the quarter. However, despite the high volume of posts, he still averaged more than 200 Engagements per post. He also had a very high Engagement-to-Audience ratio of 4.7-to-1 on the platform. WBZ’s Fisher had a dominant quarter on Twitter. He generated more than 100,000 Engagements and had a 12.04 SHARE on the platform by himself, plus increased his Audience on the platform by +19.3%. WFXT meteorologist Shiri Spear was third in the market and was a very strong performer on all three platforms. She was first among individuals on Instagram, second on Facebook, and fifth on Twitter. Her quarter on Instagram may have been most impressive, as she averaged more than 800 Engagements per post. Another WFXT talent, anchor Julie Grauert, was fourth in the market and was the last of the four individuals to generate more than 50,000 total Engagements in the quarter. She was second among individuals on Instagram and fifth on Facebook. Finally, WMUR meteorologist Hayley LaPoint rounded out the top five. Her strongest platform was Facebook, where she did the majority of her social posting and generated more than 47,000 Engagements.

DMA #10 – Atlanta

Here are the rankings of the stations Share Rocket tracks in Atlanta from 6/30/17-9/30/17. Click/Tap to zoom.

The station rankings in Atlanta remained in the same order at the end of the third quarter that they were in at the end of the second. Like in most markets, we saw an overall increase in Engagement from quarter to quarter in Atlanta, where Engagement was up +14.2% from Q2 to Q3. The biggest beneficiary was WXIA, whose total Engagement was up +41.5% in Q3.

WAGA maintained their top spot social in Atlanta with a 39.7 overall SHARE in the quarter. The station generated nearly 11.7 million Engagements in the quarter and leaned heavily on its main station Facebook Page’s incredibly strong performance to get there. Close to 93% of those 11.7 million Engagements came from the main WAGA Facebook Page. The average post on the Page during the quarter generated a massive 3,946 Engagements. As a group, WAGA had a 40.8 SHARE on the platform, and the main Page made up 38.4 of that SHARE by itself. The station was also second as a group on Twitter and Instagram, where it generated more than 390,000 combined Engagements. The station’s top individual performer was meteorologist David Chandley, who generated close to 129,000 Engagements on social media in the quarter.

WSB was second in the market with a 30.9 overall SHARE. The station was first as a group by a wide margin on both Twitter and Instagram, and second on Facebook. On Facebook, the station had a 28.4 SHARE as a group in the quarter and generated more than 7.5 million Engagements, which was a +15.1% improvement on Q2. On Twitter, WSB had 49.0 SHARE as a group. The main station Twitter account was responsible for 21.32 of that SHARE on its own, has the largest Audience in the market with close to 1.1 million followers, and generated more than 240,000 Engagements. On Instagram, WSB had a dominant 61.0 SHARE as a group. The main station account generated more than 231,000 Engagements and had a 37.92 SHARE on its own. But WSB also had the top two individuals on Insta in the market in traffic reporter/anchor Mark McKay and anchor Jovita Moore, who combined to have an 8.1 SHARE.

WXIA remained third in the station rankings in Q3 with a 27.0 overall SHARE, but made major strides towards closing the gap between themselves and the stations ahead of them. The station generated more than 7.7 million Engagements in the quarter, which was a +41.5% improvement over Q2 and fueled a +22.3% quarter-to-quarter increase in SHARE and a +41.3% increase in SEI. WXIA’s main station accounts played a big role in the improvement, as they generated +34.7% more Engagement than the previous quarter. But another big contributor was reporter Jeremy Campbell, who was the No. 1 individual in the market. Campbell’s top platform was Facebook, where he moved from 43rd among individuals in Q2 to 1st in Q3. He generated more than 313,000 Engagements on his Page in the quarter, which helped him increase his Audience on the platform by +563% and drive his Facebook SHARE up to a 1.10. WXIA also had the top individual in the market on Twitter in Radi Nabulsi, who is the “University of Georgia Insider” for the station and had a 9.11 SHARE on the platform by himself.

Here are the rankings of the top five individuals Share Rocket tracks in Atlanta from 6/30/17-9/30/17. Click/Tap to zoom.

Thanks to that impactful Facebook performance, WXIA’s Campbell led the Atlanta market among individuals in the quarter. More than 99% of the Engagement he generated in Q3 came from his Facebook Page, which averaged more than 2,100 Engagements per post. WSB anchor Fred Blankenship was second in the individual rankings, moving up from fourth in the second quarter. Blankenship generated more than 161,000 Engagements in Q3 (a +71% increase from Q2) and grew his total social Audience by +35.4% in the quarter. His top platform was Facebook, where he ranked fourth among individuals, but he was among the top 10 on every platform. WSB meteorologist Glenn Burns was third in the market, taking the No. 3 spot by thousands of a SHARE point. He performed best on Facebook, where his Page generated more than 123,000 Engagements and averaged about 368 Engagements per post. WXIA chief meteorologist Chris Holcomb also had a Facebook-focused approach and it paid off in the quarter. He generated more than 140,000 Engagements on the platform (a +61.8% increase from Q2), which helped increase his SHARE on the platform by +31.6%. Finally, the top five were rounded out by WXIA’s Chandley. He was seventh among individuals on Instagram and fifth on Facebook. On Facebook, he averaged nearly 600 Engagements per post.

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