Every week, Share Rocket takes a look at one of the top 20 DMAs in the country and analyzes the last 30 days of data from Facebook, Twitter, and Instagram in that market. If you’d like to know more about Share Rocket’s social media ratings and data, you can contact us at this link to ask questions or arrange a demo of our software. Here are the most recent Denver social media ratings.
Overall: KUSA (TEGNA-owned NBC affiliate) led the Denver market among stations on social media over the last 30 days with a 38.2 overall Share after generating more than 1.18 million combined engagements. The stations in the market remained ranked in the same order in the last 30 days as they were in the 30 days prior, and the market saw a decrease in overall engagement from month to month.
KUSA had a 38.2 overall Share, followed by KDVR (Tribune-owned Fox affiliate) with a 28.6 Share and KMGH (Scripps-owned ABC affiliate) had a 23.0 Share. The other two stations Share Rocket tracks in the market had Share scores in the single digits. KUSA was the top station on Facebook, Twitter, and Instagram, and the primary KUSA account was the top account on all three platforms.
Overall in the market, engagement was down over the last 30 days compared to the 30 days prior. Only KUSA saw an increase in engagement (+3.7%) from month to month, while the other four stations in the market saw decreases.
The top three local TV stations on social media in Denver from 2/2/18-3/2/18.
On Facebook, KUSA moved from second in the market to first over the last 30 days. KUSA had a 34.8 Share as a group on the platform, followed by KDVR with a 29.4 Share and KMGH with a 25.6 Share. KUSA’s group Share increased +13.2% from month to month thanks to a +2.8% increase in engagement. It was the only station in Denver to increase Facebook engagement from month to month. About 92% of the engagement generated by the station came from the main KUSA Page, which generated more than 850,000 engagements in the 30-day period. KUSA’s Page also has the largest Audience of any social account in the market with more than 855,000 followers. KUSA also had the top individual on Facebook in anchor Kyle Clark, who averaged more than 1,200 engagements per post on his Page and had a 1.15 Share on the platform. KDVR’s main Page generated about 690,000 engagements in the last 30 days and accounted for about 84% of the station’s Share on Facebook. The Fox affiliate got a boost from reporter Kevin Torres and meteorologist Matt Makens, who had more than 38,000 combined engagements on their Pages. KMGH’s main Page generated about 599,000 engagements and its top individual on Facebook was meteorologist Lisa Hidalgo.
On Twitter, KUSA dominated the Denver market with a 56.6 Share as a group. KDVR was second with a 16.7 Share, followed by KMGH with a 15.3 Share and KCNC (CBS O&O) with a 10.8 Share. KUSA’s primary account was the top account in the market with a 13.61 Share, finishing just ahead of their own Kyle Clark, who had a 12.61 Share on the platform on his own. KUSA and Clark had the only accounts on Twitter with a Share score greater than 6.5. KUSA also had the second-best performing individual on Twitter in sports reporter Mike Klis, who generated more than 17,000 engagements in the month (a +34.8% increase from the previous month). Combined, KUSA main Twitter account, sub-brand accounts, and individuals’ accounts have more than 1 million followers. No other station in the market has more than 500,000 combined followers.
On Instagram, Denver was a two-horse race. KUSA led the market with a 50.9 Share, followed by KDVR with a 40.1 Share. KUSA’s main station account was the top account in the market by a wide margin with a 30.39 Share on its own. The next strongest account belonged to KDVR host Kathie J. with an 11.23 Share. She generated more than 19,000 engagements on the platform. About 60% of KUSA’s engagement on Instagram came from the main station account, while KUSA’s Amelia Rose Earhart was the station’s top individual and responsible for about 11% of the station’s engagement on the platform. Kyle Clark averaged more than 1,350 engagements per post on Insta and was third among individuals with a 4.76 Share.
The top five individuals in local TV news in Denver on social media from 2/2/18-3/2/18.
The top individual in the Denver market on social media over the last month was KUSA’s Kyle Clark after he finished first among individuals on Facebook and Twitter, and third on Instagram. Clark generated more than 77,000 engagements on social media in the last month, which was a +51.8% increase from the month prior and helped him increase his overall Share by +56.1%. KDVR’s Kevin Torres was second in the market among individuals overall, finishing second on Facebook and fourth on Instagram. More than 21,000 of his engagements in the last month came from his Facebook Page. Matt Makens was third primarily thanks to his performance on Facebook, where he increased his engagement by +25.5% from month to month. Kathie J. was fourth thanks to her market-leading Instagram performance. She averaged 355 engagements per post on Insta. Rounding out the top five was KUSA’s Mike Klis after a big month on Twitter. Klis increased his engagement on the platform by +34.8% from month to month, which increased his Share by +32.7%.
Of the top 10 individuals in the market, four work for WDVR, three work for KUSA, two work for KMGH, and one works for KCNC.
Complete station rankings:
The full rankings of news stations in Denver that Share Rocket tracks on social media from 2/2/18-3/2/18.