Analysis, Pt. 2: Average Engagement of Facebook Post Types for Local Broadcasters

Last week, Share Rocket shared the results of a six-month analysis of Facebook data from local news stations and the journalists they employ. In that post, our goal was to assess the effectiveness of different Facebook post types at generating … Read More

Analysis: Facebook Engagement Trends for Local TV Broadcasters

Share Rocket recently completed an analysis of six months’ worth of Facebook data from all of the stations, sub-brand accounts, and journalists we track across the country. Our goal was to better understand Facebook engagements trends, as well as determine … Read More

Facebook Details How News Feed Works, Publishes Best Practices

Last week, Facebook gave publishers a rare peek behind the curtain. As part of the company’s Journalism Project initiative, the social media giant released News Feed Publisher Guidelines on Tuesday. The document provides a window into what Facebook values in … Read More

Share Rocket

Best Practices for Improvement on Share Rocket

If you’ve seen Share Rocket’s rankings of local TV news talent while scrolling through your Facebook News Feed or Twitter timeline, you might be wondering: “How do you come up with these rankings?” It’s usually the first question we hear … Read More