Analysis, Pt. 2: Average Engagement of Facebook Post Types for Local Broadcasters

Last week, Share Rocket shared the results of a six-month analysis of Facebook data from local news stations and the journalists they employ. In that post, our goal was to assess the effectiveness of different Facebook post types at generating … Read More

Analysis: Facebook Engagement Trends for Local TV Broadcasters

Share Rocket recently completed an analysis of six months’ worth of Facebook data from all of the stations, sub-brand accounts, and journalists we track across the country. Our goal was to better understand Facebook engagements trends, as well as determine … Read More

New Study Showcases Need for New Engagement Currency

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: … Read More