Analysis, Pt. 2: Average Engagement of Facebook Post Types for Local Broadcasters

Last week, Share Rocket shared the results of a six-month analysis of Facebook data from local news stations and the journalists they employ. In that post, our goal was to assess the effectiveness of different Facebook post types at generating … Read More

Analysis: Facebook Engagement Trends for Local TV Broadcasters

Share Rocket recently completed an analysis of six months’ worth of Facebook data from all of the stations, sub-brand accounts, and journalists we track across the country. Our goal was to better understand Facebook engagements trends, as well as determine … Read More

Facebook Details How News Feed Works, Publishes Best Practices

Last week, Facebook gave publishers a rare peek behind the curtain. As part of the company’s Journalism Project initiative, the social media giant released News Feed Publisher Guidelines on Tuesday. The document provides a window into what Facebook values in … Read More

Next Year, Social Monetization Could Generate Millions for Local TV

Since we announced the MONETIZE social media monetization platform earlier this year at NAB, we’ve heard from dozens of stations and groups that are eagerly awaiting the ability to generate meaningful revenue from their premium social content. But often, we’ve … Read More

Instagram’s Branded Content Policy Follows Facebook’s Lead

Instagram has long been the Wild West when it comes to social media advertising, with sponsors giving “creators” (what Instagram describes as celebrities, influencers, public figures, and publishers) high-dollar deals to shill for their products. The trouble is, not everyone … Read More