Instagram’s Branded Content Policy Follows Facebook’s Lead

Instagram has long been the Wild West when it comes to social media advertising, with sponsors giving “creators” (what Instagram describes as celebrities, influencers, public figures, and publishers) high-dollar deals to shill for their products. The trouble is, not everyone … Read More

10 Reasons Every Brand Should Manage Social Like Broadcasters

These days, just about every organization has realized that connecting with their key audiences via social media presence is a necessity. It is where a brand and the important constituencies of the brand can engage directly and create deeper relationships. … Read More

WFAA-TV’s Outdoor Art Project Inspires Imitators in Dallas

It was 100 degrees in Dallas yesterday and that helped inspire Facebook Live posts at WFAA, the TEGNA-owned ABC affiliate in Dallas. It was a riff on the classic TV news cliché of frying an egg on the sidewalk on … Read More

Reviewing Facebook’s Branded Content Policies

Using Facebook to drive meaningful revenue has been a challenge for broadcasters and other content producers since they joined the platform. Today, there are more options than ever on Facebook to partner with advertisers or brands, but we’ve heard from … Read More

From disrupter to distribution channel: Changes local broadcasters want on social media

The meteoric rise of social media has brought tremendous changes to the American media landscape over the last decade for national and local broadcasters. But what do these changes mean for the people behind the cameras? In Part One of … Read More