WFAA-TV’s Outdoor Art Project Inspires Imitators in Dallas

It was 100 degrees in Dallas yesterday and that helped inspire Facebook Live posts at WFAA, the TEGNA-owned ABC affiliate in Dallas. It was a riff on the classic TV news cliché of frying an egg on the sidewalk on … Read More

Reviewing Facebook’s Branded Content Policies

Using Facebook to drive meaningful revenue has been a challenge for broadcasters and other content producers since they joined the platform. Today, there are more options than ever on Facebook to partner with advertisers or brands, but we’ve heard from … Read More

From disrupter to distribution channel: Changes local broadcasters want on social media

The meteoric rise of social media has brought tremendous changes to the American media landscape over the last decade for national and local broadcasters. But what do these changes mean for the people behind the cameras? In Part One of … Read More

From disrupter to distribution channel: Social media’s influence grows as local TV adapts

The meteoric rise of social media has brought tremendous change to the American media landscape over the last decade. Many viewers are consuming more media than ever through their mobile devices and on social networks. According to the Reuters Institute … Read More

Share Rocket’s Top 10 DMA First Quarter Social Review: #6-10

This week, we’re taking a look back at the first quarter of 2017 in the top 10 markets across the country to track the performance of the top local broadcasters and their talents so far this year. From President Trump’s … Read More