Facebook Details How News Feed Works, Publishes Best Practices

Last week, Facebook gave publishers a rare peek behind the curtain. As part of the company’s Journalism Project initiative, the social media giant released News Feed Publisher Guidelines on Tuesday. The document provides a window into what Facebook values in … Read More

Next Year, Social Monetization Could Generate Millions for Local TV

Since we announced the MONETIZE social media monetization platform earlier this year at NAB, we’ve heard from dozens of stations and groups that are eagerly awaiting the ability to generate meaningful revenue from their premium social content. But often, we’ve … Read More

Instagram’s Branded Content Policy Follows Facebook’s Lead

Instagram has long been the Wild West when it comes to social media advertising, with sponsors giving “creators” (what Instagram describes as celebrities, influencers, public figures, and publishers) high-dollar deals to shill for their products. The trouble is, not everyone … Read More

10 Reasons Every Brand Should Manage Social Like Broadcasters

These days, just about every organization has realized that connecting with their key audiences via social media presence is a necessity. It is where a brand and the important constituencies of the brand can engage directly and create deeper relationships. … Read More

WFAA-TV’s Outdoor Art Project Inspires Imitators in Dallas

It was 100 degrees in Dallas yesterday and that helped inspire Facebook Live posts at WFAA, the TEGNA-owned ABC affiliate in Dallas. It was a riff on the classic TV news cliché of frying an egg on the sidewalk on … Read More