New Study Showcases Need for New Engagement Currency

According to new commissioned research conducted by media industry leader Scott Moore on behalf of Share Rocket, marketers must understand, measure, and harness the metric of media engagement to drive ad effectiveness with today’s digital-savvy consumer. The research, “Consumer Engagement: … Read More

In Markets Big and Small, Facebook is the Cornerstone of Social Strategy

In markets both big and small, tweets still made up the majority of social media posts for local broadcasters in the fourth quarter of 2016 despite Facebook’s huge advantages in both audience size and ability to drive engagement on social … Read More

Five types of Facebook Live posts that aren’t animals or “Reactions” polls

Giraffes and “Reactions” polls have taken over Facebook Live. With a medium that appeared to have limitless possibilities when it took over the social media world about a year ago, it’s hard not to be a little disappointed when scrolling … Read More

Share Rocket

Best Practices for Improvement on Share Rocket

If you’ve seen Share Rocket’s rankings of local TV news talent while scrolling through your Facebook News Feed or Twitter timeline, you might be wondering: “How do you come up with these rankings?” It’s usually the first question we hear … Read More

Which city’s local TV news won Super Bowl Sunday on social?

While the New England Patriots would not be stopped in their comeback on Sunday over the Falcons, Atlanta local news stations won the day over Boston – at least in engagement per post. With Boston as DMA No. 9 and … Read More