KPHO Meteorologist’s Viral Post Changes the Game in Phoenix Market

With baseball season here again, the crack of bats connecting with pitches is in the air across the country. While the best players keep their batting average up with singles and doubles, when a pitch gets hung out over the … Read More

In Markets Big and Small, Facebook is the Cornerstone of Social Strategy

In markets both big and small, tweets still made up the majority of social media posts for local broadcasters in the fourth quarter of 2016 despite Facebook’s huge advantages in both audience size and ability to drive engagement on social … Read More

Share Rocket’s 2016 Social Standouts: Stations

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More

Share Rocket’s 2016 Social Standouts: Meteorologists

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More

Share Rocket’s 2016 Social Standouts: Anchors & Reporters

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More