KPHO Meteorologist’s Viral Post Changes the Game in Phoenix Market

With baseball season here again, the crack of bats connecting with pitches is in the air across the country. While the best players keep their batting average up with singles and doubles, when a pitch gets hung out over the … Read More

Five types of Facebook Live posts that aren’t animals or “Reactions” polls

Giraffes and “Reactions” polls have taken over Facebook Live. With a medium that appeared to have limitless possibilities when it took over the social media world about a year ago, it’s hard not to be a little disappointed when scrolling … Read More

sub-brand

When should a broadcaster launch a sub-brand social media page?

Share Rocket tracks and ranks thousands of social media profiles every day for news broadcasters, and the large majority fall into two categories: main station pages and pages for the individual talents who work for that station. But there is … Read More

social standouts

Speaking with the Standouts: Top Social Performers Share Their Point of View

At Share Rocket, we’re often asked how users can improve their scores and what our best practices are on social media. While we do have some suggestions, the truth is, there is no single, universal approach. Finding your voice on … Read More

Share Rocket’s 2016 Social Standouts: Stations

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More