WPVI continues ABC’s dominance in Social Ratings on strength of “cop killer” coverage in Philly

We recently espoused the value of leveraging “fun stuff” to gain favor from the algorithms in order to position your brand to take advantage when big news happens. Post by 6abc Action News. It’s a strategy that helped ABC’s WPVI … Read More

ABC O&O stations owned last week’s biggest social story — Philly’s “bucket list baby”

Shane Michael Haley was born October 9, 2014 at 2:25 a.m. He died 3 hours and 50 minutes later. His life was short, but “won hearts across the internet,” as WPVI in Philadelphia so eloquently described. PHILADELPHIA, PA — Packing … Read More