10 Reasons Every Brand Should Manage Social Like Broadcasters

These days, just about every organization has realized that connecting with their key audiences via social media presence is a necessity. It is where a brand and the important constituencies of the brand can engage directly and create deeper relationships. … Read More

Share Rocket’s Top 10 DMA First Quarter Social Review: #6-10

This week, we’re taking a look back at the first quarter of 2017 in the top 10 markets across the country to track the performance of the top local broadcasters and their talents so far this year. From President Trump’s … Read More

In Markets Big and Small, Facebook is the Cornerstone of Social Strategy

In markets both big and small, tweets still made up the majority of social media posts for local broadcasters in the fourth quarter of 2016 despite Facebook’s huge advantages in both audience size and ability to drive engagement on social … Read More

Share Rocket’s 2016 Social Standouts: Stations

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More

Share Rocket’s 2016 Social Standouts: Meteorologists

At Share Rocket, we’ve been tracking and gauging performance on social media in much the same way broadcasters do on-air – with ratings-based metrics – since 2014. However, we’ve never before utilized that data for an annual list of the top … Read More