scotty mcmillan wls

WPVI and WLS light a social candle to honor Scotty McMillan, fans react with real-world engagement

A week later, I’m still fighting back tears. Post by 6abc Action News. Post by ABC 7 Chicago. In case you missed it, last week we highlighted the social coverage of ABC’s WPVI and WLS and their coverage of the … Read More

How WPVI, WABC, Adam Joseph and Brian Taff made me cry today and why I want more of it

Post by WABC-TV Channel 7 Eyewitness News. WABC made me cry today. That’s not something a hardened journalist is supposed to do. I’ve watched a lot of terrible things (mass shootings, murders, kidnappings) from the safe confines of a newsroom. … Read More

WPVI continues ABC’s dominance in Social Ratings on strength of “cop killer” coverage in Philly

We recently espoused the value of leveraging “fun stuff” to gain favor from the algorithms in order to position your brand to take advantage when big news happens. Post by 6abc Action News. It’s a strategy that helped ABC’s WPVI … Read More

ABC O&O stations owned last week’s biggest social story — Philly’s “bucket list baby”

Shane Michael Haley was born October 9, 2014 at 2:25 a.m. He died 3 hours and 50 minutes later. His life was short, but “won hearts across the internet,” as WPVI in Philadelphia so eloquently described. PHILADELPHIA, PA — Packing … Read More