Every Wednesday, Share Rocket takes a look at one of the top 20 DMAs in the country and analyzes the last 30 days of data from Facebook, Twitter, and Instagram in that market. If you’d like to know more about Share Rocket’s social media ratings and data, you can contact us at this link to ask questions or arrange a demo of our software.
Overall: KABC (ABC O&O) held on to first place overall in the Los Angeles market over the last 30 days, raising their overall Share by +4.8% compared to the previous 30 days to a 34.8 Share score. KABC held off a big charge from second-place KTTV (Fox O&O), however. KTTV increased its Share by +16.2% in the month to raise their overall Share to a 30.7. KTLA (Tribune-owned CW affiliate) remained in third over the 30 days with an overall Share of 15.8.
As a group, KABC was No. 1 on Facebook, Twitter, and Instagram, and the KABC main station account was the No. 1 overall account on each of those platforms over the last 30 days. It was a very busy month for Los Angeles local news stations on social media, with three stations seeing increases of +27% or more in total Engagement compared to the 30 days prior. KTTV saw a +44.8% increase in total Engagement compared to the 30 days prior.
Some additional observations from our data:
On Facebook, KABC had a 34.4 Share as a group and the main KABC Facebook Page was responsible for about 31.7 of that Share. KABC’s main Page has an Audience of more than 2.25 million, had more than 4 million total Engagements in the month, and averaged 4,885 Engagements per post. KTTV’s main Facebook Page generated more than 3.5 million Engagements and KTLA’s generated nearly 1.2 million. KTLA was also helped by their Morning News sub-brand Page, which added around another half-million Engagements. The top two individuals in the market on Facebook over the last 30 days were KTTV’s Gigi Graciette and Araksya Karapetyan. Combined, they generated more than 250,000 Engagements in the month and each had a Share of 1.0 or higher on the platform.
KABC was dominant as a group on Twitter, with a 43.5 Share over the last 30 days. No other station had a group Share of more than 20.0. Like on Facebook, KABC’s main station account did a lot of the heavy lifting on Twitter and was responsible for 33.7 of the station’s group Share and about 250,000 Engagements. The top individual on Twitter was KMEX’s (Univision O&O) León Krauze. Krauze has more than 1.1 million followers on Twitter and he had a 4.98 Share on the platform by himself in the month. KABC’s George Pennacchio was the top individual on Twitter among the English-language station employees and had a 3.51 Share on the platform.
On Instagram, KABC had a 35.1 Share as a group, finishing ahead of KTTV’s 29.8 Share on the platform. Again, KABC’s main station account was the No. 1 on Instagram with a 23.1 Share. KTTV got a big lift from Karapetyan (who was the No. 1 individual on Insta with a 7.96 Share) and Maria Quiban (No. 3 among individuals with a 5.12 Share on the platform). KABC’s Alysha Del Valle was No. 2 on Instagram with a 5.50 Share and generated more than 100,000 Engagements on the platform in the last 30 days.
Among individuals overall, Karapetyan was No. 1 in the market over the last 30 days with a 1.85 Share, followed by Quiban with a 1.20 Share, and KVEA’s (Comcast/NBC-owned Telemundo station) Stephanie Himonidis with a 1.01 Share. KTTV’s Graciette just missed the top three, but she had a great month, increasing her SEI by +23.2%, her Share by +136%, her Audience by +15.8%, and her total Engagement by +216% compared to the 30 days prior.
Of the top 10 individuals in the market overall, five are with KTTV; two are with KABC; and one apiece are with KTLA, KVEA, and KMEX.