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  • We are Share Rocket

    “Simplicity is the ultimate sophistication.”
    – Leonardo DaVinci

    This mantra resonates as true today as it did in the fifteenth century. We code by it. We design by it. We live by it. Why does managing your social brand have to be so complicated? We don’t think it does. Every complex problem has a simple solution. All you need is context. We strive to give it to you. We’re changing the way social media is measured. Come along for the ride.


Chris Kraft

CEO • Founder

Chris is an accomplished media veteran and serial entrepreneur who has established himself as a pioneer in the social media marketing industry. He previously founded Splash Media, the largest social media agency serving the middle markets in the US, and ran his own video and film production company.

Tim Capper


For the last 20 years, Tim has been building digital products, games, platforms, and businesses for himself and others. His clients have included Hasbro, Lucas Arts, Jim Henson, PBS, Mattel, Mary Kay and Marvel. He excels in aligning companies’ product, technical, and business teams.

Marc Montoya

Chief Revenue Officer

Marc’s ability to see what lies ahead and innovate enables him to develop and transform businesses through the integration of digital and broadcast media. He has held executive positions with Nexstar Media Group,, AOL, Yahoo!, and Belo Broadcasting.

Tom Kessler


Tom has worked in digital and traditional newsrooms as an editor, reporter, and video producer. He enjoys start-ups and entrepreneurial ventures requiring flexibility and rapid iteration. He has worked for AOL, Yahoo!,, The Dallas Morning News, and cofounded two digital media companies.

Malcolm Bird

Board Member

Malcolm is an Emmy Award-winning media executive and entrepreneur who served in senior programming roles for Nickelodeon UK, USA Broadcasting and Hanna-Barbera. He created AOL’s channels for kids and teens, and launched The Viddiverse – the US’s only fully compliant video social platform for tweens.

Larry Weber

Board Member

Larry Weber is an American entrepreneur and globally-known expert in public relations and marketing services. He is Chairman and Chief Executive Officer of Racepoint Global, an advanced marketing services agency.

Bart Feder

Board Member

Bart Feder, Tribune Broadcasting’s Senior Vice President of News, is responsible for overseeing all news operations and news production for Tribune’s 42 owned or operated stations. With over 25 years of experience in television newsrooms, Feder most recently spent five years at CNN.

Joseph Dorrego

Board Member

Joseph has served as Executive Vice President and Chief Financial Officer of FOX Television Stations since February 2015. Prior to that, he spent 13 years serving in various executive roles within 21st Century Fox, Inc. and spent seven years with PricewaterhouseCoopers, LLC. Dorrego received his Bachelor of Science degree in Accounting from Salisbury University in Maryland and his MBA from New York University.

1043 Labs

Software Development

A full-service software development firm comprised of technology veterans from a wide range of disciplines, 1043 Labs architects, engineers, and maintains our continually-evolving, state-of-the-art platform. 1043 Labs helps assure our technical superiority, which remains a key differentiator for the Share Rocket product and company.