Share Rocket data will be delivered via BIA/Kelsey’s broadcast products; the firms are co-publishing the paper, “Local TV Station Roadmap for Monetizing Social Media,” to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4, … Read More
News
Speaking with the Standouts: Top Meteorologists Face Always-on Pressure of Social Media World
Social media has changed the way broadcasters do business, particularly when it comes to weather. Meteorologists are now asked to do more than ever to keep viewers safe and up to date. Reaching people on their mobile devices and on … Read More
Speaking with the Standouts: Top Social Performers Share Their Point of View
At Share Rocket, we’re often asked how users can improve their scores and what our best practices are on social media. While we do have some suggestions, the truth is, there is no single, universal approach. Finding your voice on … Read More
Which city’s local TV news won Super Bowl Sunday on social?
While the New England Patriots would not be stopped in their comeback on Sunday over the Falcons, Atlanta local news stations won the day over Boston – at least in engagement per post. With Boston as DMA No. 9 and … Read More
New study confirms correlation between Share Rocket Social TV and Rentrak local TV ratings
A new study from Smith Geiger, one of the nation’s premier broadcast television research firms, suggests a very strong relationship between social engagement and local broadcast ratings, and that Share Rocket’s social media ratings platform accurately and contextually measures that … Read More