Share Rocket’s social ratings tool was featured as a way to quantify the return on investment for social media editors for broadcasters in a recent article by NetNewsCheck.
“Assigning a job description to the “social media editor” positions is difficult, explains reporter Patrick Duprey. In a larger market, the gig may be 100% social media. In a smaller market, social may be one of many duties, which could also include Web production, reporting and editing, and perhaps some marketing. … One play to quantify performance in social is Share Rocket, a real-time analytics measurement tool (it’s akin to a social-only Chartbeat on steroids).”
Founder and CEO Chris Kraft was featured in an article on TV News Check exploring the return on investment for social media editors.
“We’re either going to make a lot of really strong allies in stations at the editor position,” Kraft said, “or we’re going to lose some because it’s going to show some weaknesses in their strategy.”
Read More here.