Every week, Share Rocket takes a look at one of the top 20 DMAs in the country and analyzes the last 30 days of data from Facebook, Twitter, and Instagram in that market. If you’d like to know more about Share Rocket’s social media ratings and data, you can contact us at this link to ask questions or arrange a demo of our software. Here are the most recent Los Angeles social media ratings.
Overall: KABC (ABC O&O) remained the top local TV news station on social media in Los Angeles over the last 30 days, slightly increasing their lead over the competition during that time. The station generated more than 4.28 million Engagements in the last month, a +2.3% increase compared to the 30 days prior. There were no changes in the overall station rankings in LA from month to month.
KABC had a 37.2 overall Share in the last 30 days, followed by KTTV (Fox O&O) with a 20.3 overall Share, KTLA (Tribune-owned CW affiliate) with a 19.7 overall Share, and KNBC (NBC O&O) with an 11.0 overall Share. The other three stations Share Rocket tracks in the market had overall Share scores in the single-digits. KABC was the top station in the market on Facebook, Twitter, and Instagram, and the main KABC account was the top account on each of those platforms.
Overall in the market, Engagement was roughly even in the last 30 days compared to the 30 days prior. Four of the stations Share Rocket tracks in the market saw month to month increases in Engagement and three saw decreases.
The top three local TV stations on social media in Los Angeles from 3/4/18-4/4/18.
Facebook was KABC’s strongest platform and the station had a 38.7 Share on it as a group. They were followed by KTLA, which moved from third among stations on Facebook to second in the last 30 days and had a 19.9 group Share. KTTV was third with an 18.7 group Share and KNBC was fourth with a 10.9 group Share. KABC’s main Page generated more than 3 million Engagements in the last 30 days and averaged more than 3,000 Engagements per post in that time. KTLA’s main Page also had a strong month, increasing Engagement by +10.8% from the previous 30 days which helped the Page increase its Share by +10.1%. KTLA’s Morning News sub-brand was the top sub-brand on Facebook and generated more than 325,000 Engagements for the station. KTTV’s main Page was the No. 2 Facebook account in the market and generated more than 1.28 million Engagements. KTTV also had the top two individuals in the market on Facebook in Araksya Karapetyan and Maria Quiban. Those two generated more than 100,000 combined Engagements in the last month.
On Twitter, KABC had a 36.6 Share as a group, followed by KTLA with a 21.8 group Share, KTTV with a 15.6 group Share, and KNBC with a 10.5 group Share. KTTV had a huge month on the platform, increasing their Engagement as a group by +48.8% compared to the last 30 days which helped them increase their group Share by +35.4%. Much of that came from KTTV reporter Bill Melugin, who generated more than 42,000 Engagements in the last month. Melugin had a viral tweet on March 31 that propelled him up to second among individuals in the market on Twitter in the last 30 days. The KTLA main Twitter account also saw a +20.5% increase in Engagement from month to month. The top individual in the market on Twitter was León Krauze, an anchor for Univision affiliate KMEX. Krauze had a 7.69 Share by himself on the platform and generated more than 65,000 Engagements. He has a massive Twitter Audience of more than 1.25 million followers, which is more than any other account (station, sub-brand, or individual) in Los Angeles.
On Instagram, KABC had a 32.1 Share as a group, followed by KTTV with a 27.5 group Share, KTLA with a 16.8 group Share, and KNBC with a 11.0 group Share. KABC’s main account was the top account in the market with a 25.91 Share on its own, while no other account had a Share score higher than 9.0. KABC’s Instagram account averaged just shy of 2,400 Engagements per post. The top individual in the market was KTTV’s Araksya Karapetyan with an 8.92 Share on her own. She generated more than 223,000 Engagements through her account over the last 30 days. Her KTTV coworker Maria Quiban was second among individuals on the platform and generated another 120,000+ Engagements. Two other individuals, Stephanie Himonidis of KVEA (Telemundo O&O) and Alysha Del Valle of KNBC, also generated 80,000 or more Engagements on Instagram in the last month.
The top five individuals in local TV news in Los Angeles on social media from 3/4/18-4/4/18.
KTTV’s Araksya Karapetyan was the top individual on social media in Los Angeles over the last 30 days after generating nearly 285,000 Engagements across all platforms. She was No. 1 in the market on both Facebook and Instagram. On Insta, Karapetyan averaged about 2,170 Engagements per post. Maria Quiban was second among individuals overall and followed a similar pattern to Karapetyan. Quiban was second on both Facebook and Instagram, but Instagram is where she generated the majority of her Engagement over the last 30 days. KVEA’s Stephanie Himonidis was third in the market overall, and third on both Facebook and Instagram behind Karapetyan and Quiban. Himonidis averaged about 1,350 Engagements per post over the last month. KMEX’s León Krauze was fourth thanks to his dominant Twitter performance. His average tweet in the last 30 days generated about 150 Engagements. Finally, KNBC’s Alysha Del Valle rounded out the top five after generating nearly 85,000 total Engagements in the last 30 days. Her strongest platform was Instagram.
Of the top 10 individuals in the market, four work for KTTV; two work for KTLA; and KVEA, KMEX, KABC, and KNBC all each had one representative in the top 10.
Complete station rankings:
The full rankings of news stations in Los Angeles that Share Rocket tracks on social media from 3/4/18-4/4/18.