Every Wednesday, Share Rocket takes a look at one of the top 20 DMAs in the country and analyzes the last 30 days of data from Facebook, Twitter, and Instagram in that market. If you’d like to know more about Share Rocket’s social media ratings and data, you can contact us at this link to ask questions or arrange a demo of our software. Here are the most-recent Denver social media ratings.
Overall: KUSA (TEGNA-owned NBC affiliate) was the No. 1 station on social media in the Denver market over the last 30 days with a 36.9 overall Share. KDVR (Tribune-owned Fox affiliate) was second with a 28.2 overall Share, followed by KMGH (Scripps-owned ABC affiliate) with a 24.6 overall Share. KCNC (CBS O&O) was fourth with a 9.5 overall Share.
KUSA was No. 1 as a group on Facebook, Twitter, and Instagram, and the primary KUSA account was the No. 1 account on each of those platforms.
Overall, engagement in the Denver market over the last 30 days was up very slightly, with the top two stations in the market up by about +4% from month to month.
On Facebook, KUSA led the way with a 34.3 Share as a group, followed by KDVR with a 29.3 Share, KMGH with a 26.2 Share, and KCNC with a 9.3 Share. In the last 30 days, KDVR increased its Engagement on Facebook by +13.1%, which helped the station increase its Share by +7.6% and moved ahead of KMGH on the platform. About 90% of KUSA’s Share on Facebook was generated by the main station Page, with the rest coming from talent and sub-brand Pages. The KUSA main Page was the only one in the market to generate more than 1 million Engagements in the month and it averaged about 725 Engagements per post. KUSA’s main Page also has the biggest Audience of any Page in the market with nearly 830,000 followers (the next-closest Page has just over 600,000). The top individual on the platform over the last month in Denver was Kevin Torres, a reporter with the Tribune-owned duopoly of KDVR/KWGN. Torres had a 0.92 Share on Facebook and generated more than 27,000 Engagements in the 30 days. KUSA Meteorologist Cory Reppenhagen was also one of the top performers for the month, increasing his Engagement on Facebook by +79.1% compared to the month prior, which helped him increase his Share on the platform by +64.9%.
While KUSA was slightly ahead of its peers on Facebook, the station dominated the Twitter rankings in the Denver market. KUSA had a 54.4 Share as a group, while no other station had more than a 20.0 Share on the platform. KMGH was second with a 19.4 Share as a group, followed by KDVR with a 14.6 Share and KCNC with an 11.1 Share. KUSA’s main station account was responsible for 14.90 of the station’s Share on the platform, followed by the station’s Denver Broncos reporter Mike Klis with a 13.12 Share. The station also received significant help from anchor Kyle Clark, who chipped in a 5.21 Share and around 14,000 Engagements.
On Instagram, KUSA also had a sizeable lead in the market, although that platform was more of a two-horse race. KUSA had a 55.3 Share as a group on Instagram, followed by KDVR with a 35.0 Share. The remaining stations Share Rocket tracks in the Denver market all had Shares of 7.1 or less. KUSA’s main station account was the most dominant force on Insta in the market with a 31.3 Share on its own. The KUSA account generated nearly 43,000 Engagements in the month, while only one other account had more than 10,000. KDVR’s strength came mostly from its employees. Their top performer and the top individual in the market was Kathie J, who hosts “Colorado’s ‘Everyday’ Show” on the Fox affiliate and also hosts a radio show in the market. She had an 8.02 Share and averaged about 264 Engagements per Post over the last 30 days. Kevin Torres was next behind her, adding 6.96 to KDVR’s Share on the platform. The top individual for KUSA was Amelia Earhart, the station’s traffic anchor. She generated about 9,000 Engagements with her 31 posts in the market. (For the record, that is Earhart’s real name – she was named after the famed aviator and has actually completed a flight around the globe. That’s unrelated to her social ratings, but when you stumble across a fact like that, you’ve got to share it.)
Among individuals overall, Kyle Clark had a 1.14 Share and also had the largest Audience in the market with more than 131,000 followers combined across all platforms. He was a strong contributor on every platform in the last month, ranking third among individuals on Facebook, third on Twitter, and fourth on Instagram. Kevin Torres was first among individuals on Facebook and second on Instagram and generated more than 36,000 total engagements in the month. Mike Klis generated close to 36,000 Engagements on Twitter alone in the 30-day period. Matt Makens had the No. 2 overall Facebook Page in the market among individuals and generated nearly 28,000 Engagements on that platform in the last 30 days. He also had an Engagement-to-Audience ratio greater than 1:1, which is a rarity. Rounding out the top five, KMGH sports reporter Troy Renck was the No. 2 individual in the market on Twitter, where he had an 8.32 Share and generated more than 22,000 Engagements.
Of the top 10 individuals in the Denver market, five are KUSA employees, three are KDVR employees, one is a KMGH employee, and one is a KCNC employee.